Submarket class
Properties located in a specific submarket and STR class segment (i.e., Waikiki, HI Upper Upscale Class).
Submarket scale
Properties located in a specific submarket and STR scale segment (i.e., Times Square Area Luxury Chains). See Market Tract Scale.
Dubai welcomes the world, and hotels are benefitting
Dubai hotels got off to a fast start during Expo, especially with ADR and RevPAR. To measure the market’s success, we look back at a previous Expo host and look forward at occupancy on the books for the remainder of the event in Dubai.
Belfast seeing a surge in spring and summer bookings
Ed Sheeran, André Rieu, Queen + Adam Lambert…they are all playing a role in lifting Belfast’s hotel bookings in the coming months.
Indexing: Simple and important in today's hotel benchmarking
Even as we get deeper into 2021, indexing is a more actionable recovery measurement than traditional year-over-year comparisons. Do you have questions on how to do that? Find out more.
London hotels expected to perform better in 2017
Market collapsed class
Properties located in a specific market and STR collapsed class segment (i.e., Nashville, TN Luxury / Upper Upscale classes).
Market collapsed scale
Properties located in a specific market and STR collapsed scale segment (i.e., Nashville, TN Upscale includes Luxury, Upper Upscale, Upscale chain scales).
Submarket collapsed class
Properties located in a specific submarket and STR collapsed class segment (i.e., Waikiki, HI Upscale / Upper Midscale classes).
Submarket collapsed scale
Properties located in a specified submarket and STR collapsed scale segment (i.e., Waikiki, HI Midscale includes Upper Midscale & Midscale chain scales).
Using business on the books in a complete benchmarking approach
Directly-sourced forward booking data empowers key roles within the hospitality industry to complete their strategy with powerful intel into the future. Learn about the Forward STAR metrics, applications of the data and how forward-looking data fits within a comprehe...
Review of Beijing hotel performance during the Winter Olympics
Following the Beijing Winter Olympics and Paralympics, China’s domestic ice and snow economy continues to boom. As the second host city of a pandemic-era Olympics, how did Beijing’s hotel market fare? STR is pleased to provide this latest market overview for Beijing....