I am missing Comp Set data, can you tell me which hotel has not provided data?
No, STR reports aggregated data only. We do not release individual hotel, brand or company-specific data.
What types of closures does STR record?
STR reports four types of closures: Under construction Under renovation Partial month/temporary closure Seasonal closure
Why am I being compared to submarket scale or market scale instead of my Comp Set?
If your Comp Set did not include sufficient data for reporting, the comparative data will default to the most relevant industry segment available.
What does running 28 mean?
Running 28 days is the most recent 28 days of historical performance. The running 28 day numbers are based on the most current 28-day period, ending with the last day included in the weekly report.
Does STR want to see my group bookings even if cancellation policy can still be applied?
If the group bookings are already being deducted from your room inventory, STR wants to see those in your figures. Any room cancellation will simply be factored in as negative pickup within your Forward STAR report.
How does STR collect data?
On a daily, weekly and monthly basis, STR processes performance data from hotels all around the world. This data is submitted straight from the source: chain headquarters, management companies, owners and directly from independent hotels. The data is checked for accu...
Can I access individual hotel data?
Only an authorized representative of an individual hotel, brand or parent company can access the data of those respective entities. We take every precaution to maintain data confidentiality, and strict controls are maintained along each step of the process to ensure ...
(O) What does this mean for non-data providers (destinations, investors, developers, etc.)?
We are currently serving non-Benchmark clients through a combination of STR legacy reports and the CoStar product. CoStar will be the single solution of the future for this client type with more hospitality functionality being developed in the product. This will prov...
What data does STR collect from hotels?
We collect rooms available, rooms sold and net room revenue on a monthly, weekly and daily basis. We also collect data broken down by source of business (transient, group and contract) and source of revenue (room, F&B and other). On an annual basis, we process pr...
How do I submit data during closures?
Holiday closures (voluntary closures of less than 1 month) Data should be submitted via the STR website, with full available rooms, zero rooms sold and zero revenue. Seasonal closures (annual closure for one month or longer) Data does not need to be submitted for se...
How does STR forecast markets?
STR’s Market Forecasts are created in partnership with leading forecasting company, Tourism Economics. Our historic market data, market event information, and both general and local economic indicators, are combined to predict the behavior of the hotels in each marke...
How do I access the STR Client Site and STR Central?
If you are still using legacy STR reports or entering your data through the Client Portal, please visit central.str.com and enter your STR credentials. If you are a CoStar subscriber, log in here.