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Our global data and analytics services set the hospitality industry standard and inform your decisions through insights into your market and competition.

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Keep up to date with hotel performance news, hospitality data insights and global benchmarking developments.

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Quarterly North America Hotel Industry Update

Amanda Hite, our president & CEO, shares some analysis on the latest U.S. hotel performance data in the first of our new Quarterly Industry Update video series.
12 August 2019
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Press Release

STR: U.S. hotel performance for Q2 2019

The U.S. hotel industry reported mostly positive results in the three key performance metrics during Q2 2019.
22 July 2019
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5 Things to know:

From the desks of the Hotel News Now editorial staff:

  • MGM buys 50% stake in boutique Sydell Group
  • Oyo to rebrand Las Vegas Hooters hotel
  • People, planning paramount in a downturn, hoteliers say
  • Dallas developers see value in ‘aparthotels’
  • Why travel sites delete reviews

Powered by: Hotel News Now

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What is Benchmarking?

Understand how comparing your performance against the competition can help you develop data-driven strategies and make informed decisions.
30 July 2019
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News

Mixed profitability picture for U.K. hotels

With the first article in our series indicating that Brexit had little impact on U.K. hotel performance, we decided to dig deeper into the story to analyse whether profitability has been affected.
7 August 2019
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Press Release

STR: U.S. hotel performance for June 2019

The U.S. hotel industry reported mostly negative results in the three key performance metrics during June 2019.
19 July 2019
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Press Release

Hotel Data Conference sold out for sixth year in a row

The 11th Annual Hotel Data Conference, presented by Rainmaker, has reached capacity status with a record 725 registered attendees for the event on 14-16 August at the JW Marriott Nashville. Co-hosted by STR and Hotel News Now, HDC has now sold out six years in a row with 75% growth in attendance over that span.
23 July 2019
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Press Release

STR: U.S. hotel results for week ending 13 July

The U.S. hotel industry reported negative year-over-year results in the three key performance metrics during the week of 7-13 July 2019.
18 July 2019
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News

STR, MAH partner to advance data benchmarking for Malaysian hotels

STR, a global data benchmarking and analytics specialist, has partnered with the Malaysian Association of Hotels (MAH), a national hotel association that represents the industry with more than a thousand members throughout the country.
20 May 2019
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Press Release

STR: Canada hotel results for week ending 13 July

The Canadian hotel industry recorded negative year-over-year results in the three key performance metrics during the week of 7-13 July 2019.
18 July 2019
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Press Release

STR: Preliminary June data for London hotels

STR’s preliminary June 2019 data for London indicates strong performance levels.
15 July 2019
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Supply & Development

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Industries We Serve

Industries We Serve - Hotels

Hotels

The cornerstone of our business for more than three decades. Our solutions and insights are powered by the world’s largest hotel performance database—63,000 hotels in 180 countries.

Industries We Serve - Other Accommodations

Other Accommodations

Market-level analysis and benchmarking services for hostels and additional hospitality sectors provide business intelligence into the ever-evolving accommodations landscape.

Industries We Serve - Tourism

Tourism

Our customizable research and analysis services provide insights into consumer sentiment and tendencies as well as worldwide and destination-specific tourism trends.

Resources

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The key terms and metrics in the industries we serve.

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Answers to the questions STR most frequently receives.

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Library of industry documents like chain scales and reporting guidelines.

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The innovative way we process and manage data allows us to produce real-time reports, display historical trends and recreate the industry at a given point in time.

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