The global airline industry has seen a nine year run of profits according to the IATA. Unfortunately rising costs have meant that 2018 will see diminished profit growth compared to 2017. With this in mind the need for airlines to maximise revenue in the face of rising fuel prices and other cost drivers, is very important. Many airlines have turned to baggage and boarding upgrades but there is a source of in-flight revenue that some have turned away from, shopping.
STR’s tourism research team, Tourism Consumer Insights, set out to gauge shopping behaviour both in-flight and at the airport among STR’s Traveller Panel – a proprietary research community of engaged global travellers.