Back To Latest Articles

Consumer Travel Insights – 2017 Perceptions of Destinations

STR is excited to announce the publication of the second report within our Consumer Travel Insights report series.

Our Consumer Travel Insights reports discuss traveller behaviour and interaction with travel brands and destinations based on research conducted using STR’s proprietary Traveller Panel – an online community of over 25,000 travellers from across 90+ countries.

The latest report discusses consumer awareness and perceptions of a multitude of global destinations and examines varying attitudes and behaviours among different traveller audiences, including distinct traveller segments identified in our research.

Shown below is an extract from the report highlighting travellers’ overall perceptions of 6 mega destinations across the globe.