Analysis by Kelsey Fenerty
All eyes have been on summer events, and perhaps one of the biggest reunion tours kicked off on 4 July, with Oasis returning to the stage in Cardiff, performing for over 70,000 fans.
Cardiff’s hotel supply is small, with just over 6,000 rooms in the market, and smaller markets tend to have much more volatility in average-daily-rate (ADR) growth, particularly over event periods.
While Oasis has far and away had better rate growth than any other event year to date, occupancy growth was lackluster.
This isn’t due to the event, however, but more so due to market size.
The high-end hotels (which for Cardiff is Upper Upscale only, there are no Luxury props in the market) pushed rate growth the most.
Upper Upscale hotels also reported the highest occupancy. Though they are technically the smallest collapsed class by share of rooms (about 17% of total rooms), this number is still surprising, especially based on the rate figures.
Midscale and Economy hotels reported the lowest actualized occupancy, as well as occupancy declines over the concert weekend.
In June 2024, Taylor Swift hosted a single show in Cardiff, producing better occupancy levels than the Oasis tour, however, hotel room rates came out GBP62.00 higher than The Eras Tour date, pushing revenue per available room (RevPAR) ahead as well.
With four sold-out shows wrapped up, Oasis still has a long way to go – with shows spanning across the U.K., U.S., Mexico, Australia, etc. through November 2025.
On 16 July, Oasis will continue their round of Manchester shows, and our Forward STAR data (as of 7 July) has occupancy on the books at 73.3%. A few days later, on 19 and 20 July, forward bookings are at 78.2% and 69.1%, respectively.
More host markets can expect to see boosts similar to Cardiff as the tour progresses.