COVID-19 webinar summary: 5 key points on Brazil hotel performance, 29 September

Knowing you might not have time to watch our full webinars, we are pleased to continue our series of COVID-19 webinar summaries. In this latest edition, we talk performance in Brazil.

Some Latin America markets are heading in the right direction

For the week ending 12 September, Peru posted the highest occupancy level (42%) in Latin America followed closely by Chile (31%). Hotels in Colombia and Argentina posted the lowest occupancy levels in the region at just 13% and 17%, respectively.

Brazil hotel class impact

All hotel classes in Brazil have been impacted by the COVID-19 pandemic, however, Luxury hotels have been the most affected in the market. Luxury hotels saw a 76% occupancy decrease for August. For comparison, Midscale and Economy hotels posted a 65% occupancy decrease compared with August 2019.

Leisure markets lead the recovery

Leisure markets in Brazil have seen steady occupancy increases due to rising domestic demand. In August, Barra de Tijuca posted a 36% occupancy level, followed closely by Manaus (35%), Rio de Janeiro (27%) and Recife Area (26%).

Regional markets

Brazil’s regional destinations led early recovery in the market thanks to the demand of national tourists. For the week ending 5 September, regional Rio de Janeiro saw its highest occupancy level (34%) since March. For comparison during that same week, Rio de Janeiro posted a 26% occupancy level.

Help us launch Forward STAR in São Paulo and Rio de Janeiro

With your help and participation, STR can launch Forward STAR in São Paulo and Rio de Janeiro. Occupancy-on-the-books intelligence will help us all understand recovery patterns and provide much-needed context. Insights can be accessed for free when you submit your data. If you are interested, please email sales@str.com or latam@str.com.

Watch the full recording of the webinar here. For further insights into COVID-19’s impact on global hotel performance, visit our content hub.