Connecting the data: the latest hotel industry analysis

27 June 2025
We help you stay up-to-date with the latest performance trends, event impacts, and potential challenges facing the travel and hospitality sector.
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Industry Updates
Global
Hotels
Tourism
Industry basics

Asia Pacific hotel performance update

5 February 2025
December provided a strong end to 2024 across the Asia Pacific region with 16 of the 20 largest countries (based on hotel room supply) reporting year-over-year growth in revenue per available room (RevPAR).
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Hotels
Industry Updates
Historical Data
Asia Pacific

RevPAR up in 84% of global markets: Japan continues to blossom, China remains sluggish

20 November 2024
The level of global markets with RevPAR growth jumped to 84%. Mediterranean and Japanese hotel markets highlighted the leaderboard, while growth lags in most Chinese markets.
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Hotels
Industry Updates
Global
Historical Data

77% of global markets grew RevPAR against last year, Japan generating more momentum

23 October 2024
Better than three out of four global markets grew RevPAR over the past four weeks. Tokyo joined the list of top growth markets as Japan continues to attract more international demand with favorable exchange rates.
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Hotels
Global
Industry Updates

Hotel forecasting: why it is important to your business

2 October 2024
Hotel forecasting plays a vital role in strategic decision-making, shaping both the short and long-term success of a property or portfolio. By understanding the key components and dynamics of accurate forecasting, hoteliers can implement more effective strategies.
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Hotels
Forward Data
Industry basics
Educational

Small pickup in global markets with RevPAR growth, special events continue to move the needle

30 September 2024
STR's global "bubble chart" update for the four weeks ending 21 September 2024 shows 63% of markets with year-over-year growth in revenue per available room. Standouts included Northern Sumatra, Mexico City, the Red Sea Resorts, Rio de Janeiro and the Turkish Riviera.
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Global
Industry Updates
Hotels

The role of total revenue management in a hotel profitability strategy

28 August 2024
The global hotel industry is firmly positioned in an era of normalized growth levels. That means to achieve greater profits, hotel owners and operators need to explore every possible revenue stream while also working to manage expenses.
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Global
Hotels
Educational
Industry basics
Profit and Loss

Smaller markets scored big during Euros

7 August 2024
The second-most watched football tournament in the world, the UEFA European Football Championship, which is held every four years, returned to the global stage from 14 June through 14 July. This year, Germany hosted the tournament – the first it has staged since the 2006 World Cup.
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Hotels
Global
Industry Updates

Euro hosts stand out as 64% of global hotel markets outperformed 2023

30 July 2024
From the end of June through the first three weeks of July, most global hotel markets steadily displayed year-over-year performance increases. Markets in Germany were standouts thanks to the 2024 UEFA European Football Championship.
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Hotels
Industry Updates
Global
Historical Data

What is GOPPAR? How can it benefit your hotels?

25 June 2024
Learn how measuring GOPPAR can provide a better picture of your hotel’s financial health, how to calculate it and more here.
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Global
Educational
Hotels
Profit and Loss
Industry basics

65% of global markets post year-over-year RevPAR growth

25 June 2024
Most countries steadily outperformed 2023, while market-level performance continued to be supported by events.
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Hotels
Global
Industry Updates

What is Revenue per Available Room (RevPAR)? And how to calculate it.

3 May 2024
Learn more about the global hotel industry’s gold standard metric for top-line performance—revenue per available room (RevPAR).
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Benchmarking
Hotels
Educational
Global
Industry basics

Earlier Ramadan and Eid al-Fitr celebrations had positive impact on Dubai hotel performance

26 April 2024
The month of Ramadan combined with the Easter holiday weekend and a peak tourist season in the United Arab Emirates, drove Dubai hotels to see positive performance during this time period.
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Hotels
Middle East and Africa
Industry Updates

Fewer global markets recording RevPAR growth, Japan a big exception

24 April 2024
Less hotel markets increased RevPAR year over year, while currency depreciation is driving growth in Japan.
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Hotels
Global
Industry Updates

More global hotel markets growing RevPAR

21 March 2024
More than three quarters of hotel markets increased RevPAR year over year. Rate growth in Asia was prominent, with Japan’s ADR growing more than 30% and Singapore reaping the benefits of Taylor Swift’s Eras Tour.
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Hotels
Global
Industry Updates

Jeux Olympiques de Paris - Trois tendances dont il faut tenir compte

23 February 2024
L'impact des événements sportifs sur les performances hôtelières a été largement documenté récemment. Tous les regards sont désormais rivés sur les Jeux olympiques de cet été, qui se dérouleront à Paris du 26 juillet au 11 août, 100 ans après les derniers Jeux organisés en France.
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Hôtels
Mondial
Données prospectives
Prévisions
Actualités du secteur

Paris Summer Olympics: Three key trends to consider

5 February 2024
The impact of sporting events on hotel performance has been well-documented recently. Now all eyes are on the Summer Olympics in Paris between 26 July-11 August 2024. This summer will mark exactly 100 years since the Summer Olympics were last held in France.
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Hotels
Global
Forward Data
Forecast
Industry Updates

New York City and Washington, D.C. among top performing U.S. markets in 2023

29 January 2024
In 2023, many key U.S. hotel markets caught up on recovery that was held back due to a lack of business travel. Markets like New York City and Washington, D.C., were atop the 2023 performance list, while growth leaders from previous years were more grounded due to diminished leisure travel.
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Historical Data
Industry Updates
North America
Hotels

85% of global markets recovered RevPAR last year

26 January 2024
Global “bubble charts” for total-year 2023 show 85% of hotel markets exceeded 2019 RevPAR. The top five countries for annual RevPAR growth compared to 2019 were Brazil, Greece, Colombia, Italy, and Ireland. China reported RevPAR behind 2019 by 3%, while Vietnam showed the worst decline of 23%.
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Hotels
Industry Updates
Global

75% of global markets stayed above 2019 RevPAR, Dubai gained as host of COP28

27 December 2023
A new edition of STR's global "bubble" charts shows strong event demand in the Middle East, most of Europe ahead of 2019 RevPAR levels, and much of the world still pacing ahead of pre-pandemic comparables.
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Global
Hotels
Industry Updates