Updated U.S. Non-Participant Data Modeling

At STR, we strive to continually get better, even if getting better means changing methodology that has underpinned our data for decades. In January 2023, STR will roll out updated modeling methodology for non-participating hotels in the U.S.

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Why?

Our previous non-participant methodology did not address hotel quality and its impact on performance nor was the functionality of that methodology optimized for Las Vegas Strip casinos or Walt Disney World Resorts.

Benefits

Our updated process employs a new algorithm to differentiate performance of non-participants based on their market location, class, age, and size. Age and size, importantly, serve as proxies for quality. Additionally, separate processes were built to estimate the performance of Las Vegas casinos and Walt Disney World hotels, meaning higher quality data for those areas.

The ability to report on the performance of the Las Vegas strip and include America’s largest hotel market as part of U.S. Top 25 Market reporting marks a significant addition to STR’s world-leading data.

Data Modeling Webinar

In this 8-minute video, we will briefly explain the changes to our U.S. data modeling and walk you through some of the impacts you may notice.  

Data Impact

The overarching impact on U.S. historical data is lower non-participant revenue per available room (RevPAR) and year-over-year percentage changes. However, those differences are somewhat offset by significant upward gains in the Las Vegas Strip and Lake Buena Vista (Florida) submarkets. Additionally, Las Vegas will replace Norfolk/Virginia Beach in the U.S. Top 25 Markets, as defined by STR. The full impact is illustrated in further detail in the report linked below with specific sections for:

  • Process Change
  • U.S. industry data impact
  • Top 25 Market data impact
  • Las Vegas methodology/data impact
  • Orlando methodology/data impact
     

View full impact report

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