For Hyatt, participation with STR provides us with invaluable access to aggregated competitive data to benchmark our performance, to assess our marketing efforts and to assist in our global expansion. For the industry, STR has brought increased transparency to the markets that enables investors to evaluate current trends and industry performance. As one of the first participating companies in the STAR program nearly 30 years ago, we consider the STR data to be accurate, reliable and extremely useful.
Mark Hoplamazian, President and CEO, Hyatt Hotels Corporation
Take the guess-work out of data submission with data automation