As the industry’s trusted provider of past, present, and future data solutions, STR empowers businesses to identify opportunity from every angle and make more informed decisions at the hotel and above-property levels.
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Comparing your performance against the competition adds a necessary layer of context when measuring your success. Because of our three-decade track record in data quality and confidentiality, more hotels get those insights from STR than any other data provider around the world.
For Hyatt, participation with STR provides us with invaluable access to aggregated competitive data to benchmark our performance, to assess our marketing efforts and to assist in our global expansion. For the industry, STR has brought increased transparency to the markets that enables investors to evaluate current trends and industry performance. As one of the first participating companies in the STAR program nearly 30 years ago, we consider the STR data to be accurate, reliable and extremely useful.
Mark Hoplamazian,
President and CEO,
Hyatt Hotels Corporation
Take the guess-work out of data submission with data automation
