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North America Contact




Nick Minerd


Senior Director of Communications

+1 (615) 824 8664 ext. 3305



International Contact



Naureen Ahmed

Director, Marketing, Research & Analysis 

+44 (0) 207 922 1965

About STR

STR is the source for premium global data benchmarking, analytics and marketplace insights. We provide data that is confidential, reliable, accurate and actionable, and our comprehensive reports empower our clients to strategize and compete within their markets.

Founded in 1985, STR’s presence has expanded to 16 countries with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England.

The cornerstone of our business from the start has been the hotel industry. Today, our data sample comprises more than 57,000 hotels and 7.6 million hotel rooms around the globe.

In 2014, we expanded our reach to advance performance across other industries, leveraging our experience as the leader in competitive benchmarking and analytics for the hotel sector.

Our vision for the future is to be a trusted advisor, partner and innovator for any global industry that relies on data.

As of 1 March 2016, all references to STR data and analysis should cite “STR” as the source. Please refrain from citing “STR, Inc.” “Smith Travel Research” or “STR Global” in sourcing as those names no longer fit within the updated STR brand.