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Baird/STR Hotel Stock Index up 1.6% in September

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HENDERSONVILLE, Tennessee, and MILWAUKEE—The Baird/STR Hotel Stock Index increased 1.6% in September to 4,634. Year to date through the first nine months of 2019, the index was up 13.9%.

“Hotel stocks posted modest gains in September, which were driven entirely by a rebound in the Hotel REIT Sub-Index,” said Michael Bellisario, senior hotel research analyst and VP at Baird. “With more stable industry-wide RevPAR growth trends in September, investors became more interested in the Hotel REITs given their discounted valuations. More broadly, interest rates increased and stock market volatility declined during the month, both of which benefitted the Hotel REITs more than the Hotel Brands on both an absolute and relative basis.”

“Any positive with the hotel stock index as a whole is encouraging given recent industry fundamentals,” said Amanda Hite, STR’s president and CEO. “Pricing weakness continues to weigh on operators’ minds, and continued healthy demand growth is not translating into higher occupancies as new supply is also on the climb. Add wider macroeconomic and political uncertainty to the equation, and we’re likely to see dampened enthusiasm around the industry continue.”

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September performance of the Baird/STR Hotel Stock Index was behind both the S&P 500 (+1.7%) and the MSCI US REIT Index (+2.3%).

The Hotel Brand sub-index fell 0.2% from August to 7,238 while the Hotel REIT sub-index jumped 5.6% to 1,486.

Chesapeake Lodging Trust was acquired by Park Hotels & Resorts on 18 September 2019, and effective the same day, Hersha Hospitality Trust (HT) replaced Chesapeake Lodging Trust (CHSP) in the Baird/STR Hotel Stock Index and the Baird/STR Hotel REIT Sub-Index.

Effective 25 September 2019, Hospitality Properties Trust (HPT) changed its name to Service Properties Trust (SVC).

About the Baird/STR Hotel Stock Index and Sub-Indices              

The Baird/STR Hotel Stock Index was set to equal 1,000 on 1 January 2000. Last cycle, the Index peaked at 3,178 on 5 July 2007. The Index’s low point occurred on 6 March 2009 when it dropped to 573.

The Hotel Brand sub-index was set to equal 1,000 on 1 January 2000. Last cycle, the sub-index peaked at 3,407 on 5 July 2007. The sub-index’s low point occurred on 6 March 2009 when it dropped to 722.

The Hotel REIT sub-index was set to equal 1,000 on 1 January 2000. Last cycle, the sub-index peaked at 2,555 on 2 February 2007. The sub-index’s low point occurred on 5 March 2009 when it dropped to 298.

The Baird/STR Hotel Stock Index and sub-indices are available exclusively on www.HotelNewsNow.com. The indices are cobranded and were created by Robert W. Baird & Co. (Baird) and STR. The market-cap-weighted, price-only indices comprise 20 of the largest market-capitalization hotel companies publicly traded on a U.S. exchange and attempt to characterize the performance of hotel stocks. The Index and sub-indices are maintained by Baird and hosted on Hotel News Now, are not actively managed, and no direct investment can be made in them.

As of 30 September 2019, the companies that comprised the Baird/STR Hotel Stock Index included: Apple Hospitality REIT, Chatham Lodging Trust, Chesapeake Lodging Trust, Choice Hotels International, DiamondRock Hospitality Company, Extended Stay America, Hilton Inc., Service Properties Trust, Host Hotels & Resorts, Hyatt Hotels, InterContinental Hotels Group, Marriott International, Park Hotels & Resorts, Inc., Pebblebrook Hotel Trust, RLJ Lodging Trust, Ryman Hospitality Properties, Summit Hotel Properties, Sunstone Hotel Investors, Wyndham Hotels & Resorts, and Xenia Hotels & Resorts.

This communication is not a call to action to engage in a securities transaction and has not been individually tailored to a specific client or targeted group of clients. Research reports on the companies identified in this communication are provided by Robert W. Baird & Co. Incorporated, and are available to clients through their Baird Financial Advisor. This communication does not provide recipients with information or advice that is sufficient on which to base an investment decision. This communication does not take into account the specific investment objectives, financial situation or need of any particular client and may not be suitable for all types of investors. Recipients should consider the contents of this communication as a single factor in making an investment decision. Additional fundamental and other analyses would be required to make an investment decision about any individual security identified in this release.

About Baird

Celebrating its 100th anniversary in 2019, Baird is an employee-owned, international wealth management, asset management, investment banking/capital markets, and private equity firm with offices in the United States, Europe and Asia. Baird has approximately 4,500 associates serving the needs of individual, corporate, institutional and municipal clients and more than $208 billion in client assets as of Dec. 31, 2018. Committed to being a great workplace, Baird ranked No. 12 on FORTUNE’s 2018 100 Best Companies to Work For list.  Baird is the marketing name of Baird Financial Group. Baird’s principal operating subsidiaries are Robert W. Baird & Co. Incorporated in the United States and Robert W. Baird Group Ltd. in Europe. Baird also has an operating subsidiary in Asia supporting Baird’s investment banking and private equity operations. For more information, please visit Baird’s website at www.rwbaird.com.

About STR

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. For more information, please visit str.com.

Media Contacts:

Nick Minerd
STR – Senior Director, Communications
nminerd@str.com
+1 (615) 824-8664 ext. 3305

Ashley Bakke
Baird Public Relations
publicrelations@rwbaird.com
+1 (414) 765-7250

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