HENDERSONVILLE, Tennessee—Canada’s hotel industry reported slightly lower performance levels from the month prior, but indexed comparisons with 2019 were better, according to STR’s November 2021 data.
- Occupancy: 49.7% (-18.4%)
- Average daily rate (ADR): CAD138.52 (-6.3%)
- Revenue per available room (RevPAR): CAD68.85 (-23.6%)
"Although levels were seasonally lower, Canada's metrics inched closer to pre-pandemic figures," said Laura Baxter, CoStar Group's director of hospitality analytics for Canada. CoStar Group is the parent company of STR.
“The RevPAR level was the closest the metric came to pre-pandemic performance this year,” Baxter said. “Room rates continued to show recovery momentum, with less of a seasonal drop off than we typically see. When looking at weekday versus weekend performance, November room rates exceeded 2019 levels for the first time this year, demonstrating further strength from the leisure segment. Weekend occupancy was also closer to pre-pandemic levels, down only 6 percentage points against the comparable time period in 2019. Accelerations in weekday performance also took place, signaling strengthening corporate demand.
“Group demand continued to rise in November, generating the highest amount of room nights sold since the pandemic began, further cementing the return of this segment. Given the low COVID-19 case counts in November, people were beginning to feel comfortable to meet in a group setting, with conferences and events starting to take place. Group demand also reached 50% of volume that would be expected prior to the pandemic – the strongest performance of this segment since the pandemic hit.”
Among the provinces and territories, Ontario recorded the highest November occupancy level (53.6%), which was 19.5% below the pre-pandemic comparable.
Among the major markets, Vancouver saw the highest occupancy (56.4%), which was a 23.2% decline from 2019.
The lowest occupancy among provinces was reported in New Brunswick (37.0%), down 32.6% against 2019. At the market level, the lowest occupancy was reported in Calgary (-29.8% to 39.0%).
“Although progress is being made, the Omicron variant presents another challenge for Canada’s hotel industry and is a downside risk to the forecast in the near term,” Baxter said. “The federal government reinstated that all Canadians should avoid non-essential travel outside of Canada just a few months after lifting the advisory. Additionally, a negative PCR test for those entering Canada has also been reintroduced just weeks after the requirement was lifted for Canadian travelers who left the country for up to 72 hours. The added testing requirements and travel advisory will increase the burden of crossing the border and will likely have a negative impact on both inbound and outbound cross-border travel volumes.
“Provincial governments across Canada have reinstated gathering restrictions to various degrees and the spiking case counts across the country will have a negative impact on holiday travel plans, which is expected to put downward pressure on hotel performance recovery. On a positive note, the booster rollout program is being implemented quicker than originally planned. Once we see a decline in COVID cases, this should play in favor of a quick return to where hotel performance recovery left off in November.”
Additional Performance Data
STR’s world-leading hotel performance sample comprises 70,000 properties and 9.3 million rooms around the globe. Members of the media should refer to the contacts listed below for additional data requests.
About STR
STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and www.costargroup.com.
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