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STR: Central/South America hotel performance for April 2019

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Key Takeaways:

  • Cusco hotel business thrives thanks to Semana Santa
  • Bogotá performance drops with less business travel around the Easter

STR’s sample comprises more than 64,000 hotels and 8.7 million hotel rooms around the globe. Contact for additional market data.

24 May 2019

LONDON—Hotels in the Central/South America region reported negative performance results during April 2019, according to data from STR.

U.S. dollar constant currency, April 2019 vs. April 2018

Central/South America

  • Occupancy: -3.2% to 56.6%
  • Average daily rate (ADR): -18.5% to US$98.03
  • Revenue per available room (RevPAR): -21.1% to US$55.48

Local currency, April 2019 vs. April 2018

Cusco, Peru

  • Occupancy: +4.8% to 73.7%
  • ADR: 14.4% to PEN500.33
  • RevPAR: +19.9% to PEN368.96

STR analysts note that the absolute ADR level was significantly higher than recent April averages in the market. Demand was up 6.3% for the month, largely driven by Semana Santa, which pushed occupancy for the week leading up to Easter to 86.1% and ADR to PEN613.13.

Bogotá, Colombia

  • Occupancy: -9.7% to 53.3%
  • ADR: +3.0% to COP277,346.88
  • RevPAR: -7.0% to COP147,834.46

The poor performance was due to a mix of meaningful supply growth (+4.9%) and lower demand (-5.4%) in the market. According to STR analysts, that drop in demand was largely due the Easter calendar shift from 1 April in 2018 to 21 April in 2019. With more days around the holiday falling in April this year, performance comparisons were effected as business demand is slower around Easter. Bogotá is a market largely dependent on business travel.   

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STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. For more information, please visit