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STR: Central/South America hotel performance for March 2020

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LONDON—In its first month with a visible impact from the COVID-19 pandemic, the Central/South America hotel industry reported steep declines in the three key performance metrics during March 2020, according to data from STR.

U.S. dollar constant currency, March 2020 vs. March 2019

  • Occupancy: -48.0% to 31.0%
  • Average daily rate (ADR): -6.1% to US$85.61
  • Revenue per available room (RevPAR): -51.2% to US$26.56

The absolute occupancy and RevPAR levels were the lowest for any month on record in the region.

Local currency, March 2020 vs. March 2019


  • Occupancy: -49.6% to 30.5%
  • ADR: -0.7% to COP272,820.00
  • RevPAR: -50.0% to COP83,252.00

The absolute occupancy was the lowest for any month in STR’s Colombia database. Bogotá experienced a 48.4% decrease in occupancy. A detailed look into Colombia’s early March daily data can be found here.


  • Occupancy: -43.0% to 32.4%
  • ADR: -9.9% to BRL294.19
  • RevPAR: -48.6% to BRL95.43

The absolute occupancy level was the lowest for any month in STR’s Brazil database. When looking at key markets, Rio de Janeiro and São Paulo recorded occupancy declines of 46.2% and 46.9%, respectively.

Additional COVID-19 analysis
STR continues to monitor the COVID-19 impact on global hotel performance. More information, such as full analysis pieces and webinar recordings, can be found here.

A note to editors
All references to STR data and analysis should cite “STR” as the source. Please refrain from citing “STR, Inc.” “Smith Travel Research” or “STR Global” in sourcing.

About STR

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit and

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