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STR, CTF partner to advance Cambodia hotel performance

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SINGAPORE—STR, the leader in data benchmarking and analytics for the global hospitality industry, has partnered with the Cambodia Tourism Federation (CTF), a non-profit association that represents the country’s private sector tourism community, to provide tools for hotel benchmarking and performance advancement.

“I’m thrilled for the opportunity for STR and CTF to work together to bring hotel benchmarking to Cambodia,” said Bernard Kee, STR’s regional manager for Southeast Asia. “It is important to reinforce the value of the Cambodian hospitality economy, and through this collaboration, we will be able to do just that. Through our joint efforts, we will fully enable the benefits of a comprehensive and reliable data source for all hoteliers in Cambodia.”

“The Cambodia Tourism Federation and the Cambodia Hotel Association are thrilled and eager to partner with STR on what the industry considers to be a significant game changer in the industry’s competitiveness,” said Sharee Bauld, CTF’s executive director. “With today’s increasing competitiveness, not only in the region but worldwide, to attract the right markets at the right price point, it is important for the accommodation sector to be armed with the latest intel to best strategize and plan for the future. Understanding how well each hotel is performing against its competitors is also critical to the bottom line, and our partnership with STR will help hoteliers to understand not only their own performance, but also how well they are performing against others”.

STR maintains the world’s largest hotel performance data sample, which comprises more than 64,000 hotels and nearly 8.7 million hotel rooms around the world.

A note to editors: All references to STR data and analysis should cite “STR” as the source. Please refrain from citing “STR, Inc.” “Smith Travel Research” or “STR Global” in sourcing.

About STR
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. For more information, please visit

About Cambodia Tourism Federation (CTF)

The CTF is a platform to promote the tourism industry of Cambodia, represent the collective interests of the Members in relations and interactions with the Royal Government of Cambodia, in particular through the Government-Private Sector Forum, Private Sector, Working Groups, and other similar forums. It will host, arrange, sponsor and participate in trade fairs, conferences, exhibitions, cultural shows or promotions, or any other events consistent with the aims of promoting Cambodia as “the destination”.

The CTF includes associations and private companies that are active in the hospitality and tourism industry. The CTF will continue to encourage other associations and private companies to join in the initiative to provide a forum for Members to meet to exchange ideas and experience, seek and provide advice and consult with one another on matters of mutual interest.

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