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STR: Europe hotel performance for January 2020

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Key January Takeaways:

  • Budapest reaches record ADR and RevPAR levels for January
  • Paris reaches record January occupancy with help from event demand

STR’s world-leading hotel performance sample comprises 68,000 hotels and 9.1 million rooms around the globe. Contact for additional market data.

LONDON—Europe’s hotel industry reported positive results in the three key performance metrics during January 2020, according to data from STR.

Euro constant currency, January 2020 vs. January 2019


  • Occupancy: +1.4% to 58.5%
  • Average daily rate (ADR): +0.5% to EUR101.14
  • Revenue per available room (RevPAR): +1.8% to EUR59.18

Local Currency, January 2020 vs. January 2019

Budapest, Hungary

  • Occupancy: +8.7% to 59.0%
  • ADR: +18.1% to HUF26,672.01
  • RevPAR: +28.4% to HUF15,735.94

The absolute ADR and RevPAR levels were the highest for any January in STR’s Budapest database. Performance was underpinned by double-digit demand growth (+11.5%), and the market positive ADR and RevPAR comparisons for all 31 days in January.


  • Occupancy: +8.7% to 70.8%
  • ADR: +6.4% to EUR206.98
  • RevPAR: +15.7% to EUR146.48

The absolute occupancy level was the highest for any January in STR’s Paris database, while the ADR level was the highest for a January since 2013. STR analysts note that the Francophone Pulmonology Conference (24-26 January), which attracted over 5,000 attendees, helped RevPAR grow by double digits during that three-day period.

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About STR
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit and

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