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STR: Preliminary August data for London hotels

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LONDON—STR’s preliminary data for London hotels showed higher performance from previous months but at levels significantly lower than historical averages. 

Comparison with August 2019:

  • Occupancy: -64.4% to 30.7%
  • Average daily rate (ADR): -42.9% to GBP86.40
  • Revenue per available room (RevPAR): -79.7% to GBP26.52

Each of the three key performance metrics were up from July levels, while the occupancy and RevPAR levels were London’s highest since March. Regional markets in the U.K. continue to outperform capital cities. The most recent video on weekly U.K. performance, which covers 24-30 August, can be found here.

Even with the month-over-month improvement, the occupancy and RevPAR levels are the lowest for any August on record in London.

All of STR’s COVID-19 analysis can be found here.

About STR
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit and

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