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STR: U.S. hotel performance for Q1 2020

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HENDERSONVILLE, Tennessee—Affected late in the first quarter by the COVID-19 pandemic, the U.S. hotel industry reported significant declines in the three key performance metrics during Q1 2020, according to data from STR.

In a year-over-year comparison with Q1 2019, the industry posted the following:

  • Occupancy: -15.9% to 51.8%
  • Average daily rate (ADR): -4.0% to US$123.76
  • Revenue per available room (RevPAR): -19.3% to US$64.14

The absolute occupancy level was the lowest for the industry since the time of the global financial crisis in Q1 2009. The year-over-year decline in the metric was the worst for any quarter on record.

Among the Top 25 Markets, San Francisco/San Mateo, California, experienced the steepest drop in occupancy (-24.9% to 58.2%), which resulted in the largest decline in RevPAR (-29.9% to US$146.24).

Due largely to comparison with its Super Bowl host year in 2019, Atlanta, Georgia, posted the only double-digit decrease in ADR (-13.7% to US$108.99).

Significant COVID-19 effects were visible during each week of March. STR continues to monitor the COVID-19 impact on global hotel performance. Weekly U.S. press releases, including the most recent for 5-11 April, can be found here along with full analysis pieces and webinars.

A note to editors: All references to STR data and analysis should cite “STR” as the source. Please refrain from citing “STR, Inc.” “Smith Travel Research” or “STR Global” in sourcing.

Additional Performance Data
STR’s world-leading hotel performance sample comprises 68,000 properties and 9.1 million rooms around the globe. Members of the media should refer to the contacts listed below for additional data requests.

About STR
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit and

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