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STR: U.S. hotel performance for September 2019

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HENDERSONVILLE, Tennessee—The U.S. hotel industry reported mostly negative results in the three key performance metrics during September 2019, according to data from STR.

In a year-over-year comparison with September 2018, the industry posted the following:

  • Occupancy: -0.9% to 67.4%
  • Average daily rate (ADR): +0.6% to US$131.93
  • Revenue per available room (RevPAR): -0.3% to US$88.91

“The second month this year with a negative result points to a continued slowdown for the U.S. hotel industry. Demand only grew 1.2%, not strong enough to overcome a 2.0% increase in supply, so occupancy declined for the third time this year,” said Jan Freitag, SVP of lodging insights at STR. “Hotels at the high end, in the Luxury and Upper Upscale classes, were able to report slight RevPAR increases, but all other classes showed declines. The results on the higher end were positively impacted by a more favorable calendar shift of the Rosh Hashanah holiday and Group RevPAR increased 3.0%, compared to a basically flat (-0.2%) Transient RevPAR change.”

The industry’s current cycle is now at 115 months (March 2010-present) with year-over-year RevPAR increases in 112 of those months. The other two decreases during this run came in September 2018 (-0.3%) and June 2019 (-0.4%).

Among the Top 25 Markets, New Orleans, Louisiana, registered the largest jump in RevPAR (+11.8% to US$92.04), due primarily to the highest rise in occupancy (+9.2% to 66.4%).

Washington, D.C.-Maryland-Virginia, posted the largest lift in ADR (+7.6% to US$170.17), which resulted in the only other double-digit increase in RevPAR (+10.3% to US$123.22).

Orlando, Florida, saw the only double-digit decline in RevPAR (-11.9% to US$64.55), because of the largest drop in occupancy (-9.0% to 61.6%).  

Miami/Hialeah, Florida, reported the steepest decrease in ADR (-4.3% to US$134.59) and the second-largest declines in occupancy (-4.7% to 60.7%) and RevPAR (-8.8% to US$81.73).

“Performance in the Top 25 Markets was anemic as well, and RevPAR did not change from last September. Supply growth in those larger markets (+2.7%) continues to outpace the supply increases elsewhere (+1.7%).”

A note to editors: All references to STR data and analysis should cite “STR” as the source. Please refrain from citing “STR, Inc.” “Smith Travel Research” or “STR Global” in sourcing.

Additional Performance Data
Are you a member of the media looking for performance data for a hotel market not included in this release? STR’s sample comprises 66,000 hotels and 8.9 million hotel rooms around the globe. Please refer to the contacts listed below for additional data requests.

About STR
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. For more information, please visit

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Nick Minerd
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+1 (615) 824-8664 ext. 3305

Haley Luther
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+1 (615) 824-8664 ext. 3500