HENDERSONVILLE, Tennessee—U.S. hotel occupancy decreased slightly from the previous week, according to the latest data from STR.
6-12 September 2020 (percentage change from comparable week in 2019):
- Occupancy: 48.5% (-30.2%)
- Average daily rate (ADR): US$98.99 (-25.5%)
- Revenue per available room (RevPAR): US$47.96 (-48.1%)
Occupancy for the week prior was above 49.0%, lifted by Labor Day Weekend. For the week ending with 12 September, demand was 1.6% less, at 17.7 million room nights sold. The highest occupancy markets were those housing displaced residents from Hurricane Laura and western wildfires, with Louisiana North (77.2%) and Louisiana South (76.8%) showing the highest levels in the metric. The Oregon Area (73.7%) and California North (73.3%) markets were also among the top 5 highest occupancy levels for the week.
Aggregate data for the Top 25 Markets showed lower occupancy (43.2%), but higher ADR (US$101.10) than all other markets.
Three markets reached or surpassed 50% occupancy: Norfolk/Virginia Beach, Virginia (58.8%); San Diego, California (57.5%); and Los Angeles/Long Beach, California (56.7%).
Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (21.1%), and Orlando, Florida (31.6%).
Additional Performance Data
STR’s world-leading hotel performance sample comprises 68,000 properties and 9.1 million rooms around the globe. Members of the media should refer to the contacts listed below for additional data requests.
About STR
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.
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