HENDERSONVILLE, Tennessee—The U.S. hotel industry reported mostly positive year-over-year results in the three key performance metrics during the week of 8-14 September 2019, according to data from STR.
In comparison with the week of 9-15 September 2018, the industry recorded the following:
- Occupancy: flat at 69.6%
- Average daily rate (ADR): +0.8% to US$132.59
- Revenue per available room (RevPAR): +0.8% at US$92.26
Among the Top 25 Markets, Norfolk/Virginia Beach, Virginia, registered the largest increases in each of the three key performance metrics: occupancy (+40.6% to 67.3%), ADR (+15.9% to US$99.69) and RevPAR (+63.0% to US$67.12). STR analysts note that performance levels from the comparable time period last year were lower because of Hurricane Florence.
Washington, D.C.-Maryland-Virginia, saw the only other double-digit increases in occupancy (+12.2% to 78.0%) and ADR (+11.1% to US$179.83), which resulted in the second-largest jump in RevPAR (+24.7% to US$140.20).
Overall, 13 of the Top 25 Markets reported a jump in RevPAR.
Chicago, Illinois, posted the only double-digit decline in RevPAR (-12.0% to US$145.75), due primarily to the largest drop in ADR (-9.7% to US$179.85).
Atlanta, Georgia, experienced the steepest decrease in occupancy (-8.3% to 69.3%) and the second-largest decline in RevPAR (-7.4% to US$78.90).
Orlando, Florida, saw the second-steepest drop in occupancy (-8.1% to 58.5%), which resulted in the third-largest decrease in RevPAR (-5.6% to US$60.18).
Additional Performance Data
STR’s world-leading hotel performance sample comprises 66,000 properties and 8.9 million rooms around the globe. Members of the media should refer to the contacts listed below for additional data requests.
About STR
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. For more information, please visit str.com.
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