HENDERSONVILLE, Tennessee—U.S. hotel occupancy dipped while average daily rate (ADR) was up from previous weeks and the comparable period in 2019, according to STR‘s latest data through 3 July.
27 June through 3 July 2021 (percentage change from comparable week in 2019*):
- Occupancy: 65.4% (-0.1%)
- Average daily rate (ADR): US$135.35 (+5.8%)
- Revenue per available room (RevPAR): US$88.51 (+5.7%)
While occupancy was down because of the holiday week, overall comparisons were more favorable because of low performance during the corresponding week from 2019. That week in 2019 was lower due to the 4th of July falling on a Thursday.
Among the Top 25 Markets, Phoenix (+14.0% to 60.2%) and Detroit (+13.1% to 64.4%) saw the only double-digit occupancy increases over 2019.
San Francisco/San Mateo experienced the steepest decline in occupancy when compared with 2019 (-32.0% to 50.9%).
Miami reported the largest ADR increase over 2019 (+35.1% to US$219.60), while Phoenix saw the highest jump in RevPAR (+43.1% to US$66.11).
The largest RevPAR drops were in New Orleans (-45.3% to US$66.48) and San Francisco/San Mateo (-39.6% to US$80.13).
*Due to the steep, pandemic-driven performance declines of 2020, STR is measuring recovery against comparable time periods from 2019.
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Additional Performance Data
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STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.
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