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U.S. hotel profitability improved in October

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BROOMFIELD, Colorado—U.S. hotel profitability hit double figures for the first time since February, and year-over-year comparisons improved slightly from the previous month, according to STR‘s October monthly P&L data release.

In a year-over-year comparison with October 2019, the industry reported the following:

  • GOPPAR: -88.3% to US$12.69
  • TRevPAR: -72.2% to US$70.96
  • EBITDA PAR: -103.8% to US$-3.24
  • LPAR (Labor Costs): -61.1% to US$31.28

The industry’s GOPPAR was in single digits for the previous three months, including a level of US$8.14 in September.  

“There were positives in the profitability data even as occupancy flattened and the extension of the summer leisure lift came to an end,” said Audrey Kallman, operations analyst at STR. “GOP margin increased six percentage points from September, and certain location types reported encouraging data—GOPPAR for airport hotels was nearly three times higher than the previous month, and interstate properties drew close to pre-pandemic levels.

“On the negative side, a lack of group business continued to stand out with Upper Upscale hotels showing the lowest GOPPAR among the classes. October is usually a strong month for conferences and events, but without those significant demand generators, GOPPAR for Upper Upscale properties came in more than $100 lower than this time last year.”

YTD chartIndustry segments

Full, complimentary October profitability slides are available HERE. Industry stakeholders interested in Monthly P&L participation should contact Those interested in subscribing to reports should contact their account manager or

Key profitability metrics:

TRevPAR - Total revenue per available room

GOPPAR - Gross operating profit per available room

EBITDA - Earnings before interest, income tax, depreciation, and amortization

LPAR - Total labor costs per available room

About STR
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit and

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