Competitive Set (Comp Set)

A Competitive Set (Comp Set) is a group of hotels that a hotel property competes against for business. These hotels are typically located in the same geographic area and offer similar services and amenities. By analyzing a competitive set, a hotel can better understand its position in the market and adjust its pricing and marketing strategies accordingly. Competitive set analysis is a vital tool for revenue managers and can help a hotel maximize its revenue and market share.