How have past Sargassum blooms affected hotel performance?
Hoteliers may face additional headwinds from high levels of Sargassum seaweed blooms. In addition to environmental concerns, Sargassum presents an issue for destinations because its unpleasant smell and presence can discourage beachgoing tourists.
How have past outbreak situations affected U.S. hotel demand?
Amid the ongoing development of the COVID-19 outbreak, we analyzed the impact of SARS and N1H1 (also referred to as 'swine flu') on U.S. hotel demand.
Restrictions, lack of inbound travel have limited Southeast Asia’s hotel performance
Southeast Asia sits at the lower end of recovery compared to other STR-defined subcontinents, exceeding only the gains of Northeastern Asia in terms of occupancy and average daily rate (ADR ) in 2022.
Historical analysis: Rising gas prices have limited impact on U.S. hotel demand
Historical data back to 1990 shows a correlation of .54 between inflation-adjusted gas prices and seasonally adjusted hotel room demand. Read more in this quick analysis on the impact of rising gas prices.
NYC extends lead among the major markets, autumn destinations have been popular as well
Data for the four weeks ending 15 October shows that New York City widened its performance lead over the other large U.S. markets and that leisure travelers flocked to autumn destinations as well as resorts far removed from the path of the hurricane.
Do I only include group business contracts that have been signed and returned?
If your property/portfolio is deducting rooms from Adjusted Rooms Available only when a contract has been issued (i.e. not signed and returned), STR wants those figures included in your submissions.
(F) What are the different license types for the product and who should receive them?
Superuser – This license is provided to company administrators who will manage functionality. These users are able to grant themselves a Benchmarking license for full access to product. Benchmarking – This license provides full access to product, including all STAR ...
(N) Is the STAR Report going away?
No. The STAR Report and Competitive Sets remain a staple of our offering. We have just moved that functionality into the more secure and interactive setting that is the CoStar product. STAR Reports are available for download within the Benchmark feature of CoStar. ...
Should I include my allotted rooms when reporting Rooms Booked to STR?
Allotments which have been negotiated with any vendor (i.e. Hotelbeds, Jac Travel) do not need to be included in your Forward STAR data. Once an allotment has been booked through a reservation and is being deducted from your inventory, then it should be included. ...
(K) Why is STR moving clients to one product?
Our product offering was developed and expanded to meet the evolving needs of our industry. We have made a substantial investment in a transformative Benchmark feature, which unlocks tremendous potential for our clients and positions us to scale product through new f...
How can my hotel participate with STR?
If you are affiliated with a chain, please contact your corporate office, because many major chains, management and ownership companies have made provisions for their hotels to participate. If your chain does not participate or you are an independent hotel, pl...
(C) Are training resources available?
All training is automated throughout the software. Users have confirmed the ease of use, helpful nature of guides and tutorials, and an overwhelmingly positive product experience. In addition to product demos with your STR representative, we also recommend our webina...