Pipeline phases
(Note: The availability of financing, issuance of building permits, owner commitment and many other factors can alter anticipated completion dates, number of rooms to be constructed or project viability. The number of projects and number of rooms in the construction ...
Potential revenue gain
This quantitative measurement on a Bandwidth Report indicates the potential revenue available in the market IF the subject property had achieved the top RevPAR performance each night of the period. While it is difficult to achieve this accomplishment consistently, de...
Potential revenue loss
Similar to Potential Revenue Gain, this quantitative benchmark on a Bandwidth Report indicates how much revenue the subject property would have lost if it was the laggard RevPAR performer for each night of the period. Converse to the potential gain figure, this figur...
Profit & Loss Report (P&L Report)
Comprehensive set of monthly, annual and custom reports based on revenue and expense data from hotel operating statements. These reports consist of hotel revenue and expenses broken down by departments including rooms, food and beverage, marketing, utilities and main...
Property (hotel)
STR defines a property (hotel) based on three exclusionary criteria:Typically 10 or more roomsOpen to the public (excludes properties requiring membership, affiliation or club status)Generates nightly revenueNote: A property with fewer than 10 rooms may partici...
Rank
Subject property's key performance indicators (KPI) - Occupancy, ADR and RevPAR - ranked in comparison to the respective KPI of each competitive set property. Example: “2 of 6” ADR ranking means the subject hotel’s absolute ADR is the second highest of the six ...
Real Estate Investment Trust (REIT)
Corporation or trust that uses the pooled capital of many investors to purchase and manage income property and/or mortgage loans. Typically, they distribute the majority of earnings directly to shareholders as dividends without taxation at the corporate level.
Referral company
Group of independently owned, non-affiliated properties that have banded together to recommend and refer business. This type of connection typically does not carry the same involvement and standardized requirements as a membership or franchise company.
Regions (U.S.)
STR groups the U.S. into nine regions: New England (Maine, New Hampshire, Vermont, Massachusetts, Connecticut, Rhode Island) Middle Atlantic (New York, Pennsylvania, New Jersey) South Atlantic (Maryland, Delaware, West Virginia, Virginia, North Carolina, S...
Restaurant
The STR Census Database defines a restaurant as a full-service venue offering more than breakfast.
Revenue Per Available Room (RevPAR)
Total room revenue divided by the total number of available rooms. See Room Revenue, Rooms Available. Room Revenue/Rooms Available = RevPAR
RevPAR Index/Revenue Generating Index (RGI)
Measures a hotel’s RevPAR performance relative to an aggregated grouping of hotels (i.e., competitive set, market or submarket, etc.). If all things are equal, a property's RevPAR Index, or RGI, is 100, compared to the aggregated group of hotels. Historically, this a...