Europe’s key hotel markets show improved profitability but remain well below pre-pandemic levels
The hotel industries in Amsterdam, Berlin, London, Moscow and Paris each reported improved profitability, but all remained well below pre-pandemic levels, according to STR‘s August 2021 monthly P&L data release.
STR, TE lift U.S. ADR and RevPAR forecast; profit growth to be limited
STR and Tourism Economics upgraded the 2023 U.S. hotel forecast just presented at the 45th Annual NYU International Hospitality Industry Investment Conference. While top-line performance advances, growing operating expenses are projected to limit profit growth over t...
STR: New York, Chicago and Las Vegas set to be top meeting locations
New York, Chicago and Las Vegas are the top North American markets that meeting planners intend to use in the next two years, according to STR‘s 2019 DestinationMAP (Meeting Assessment Program).
I would like to question some of my report's information, what should I do?
If you are a branded hotel, please contact your chain or management company representative. Independent hotels should contact us directly.
How does STR collect data?
On a daily, weekly and monthly basis, STR processes performance data from hotels all around the world. This data is submitted straight from the source: chain headquarters, management companies, owners and directly from independent hotels. The data is checked for accu...
(F) What are the different license types for the product and who should receive them?
Superuser – This license is provided to company administrators who will manage functionality. These users are able to grant themselves a Benchmarking license for full access to product. Benchmarking – This license provides full access to product, including all STAR ...
Should I include my allotted rooms when reporting Rooms Booked to STR?
Allotments which have been negotiated with any vendor (i.e. Hotelbeds, Jac Travel) do not need to be included in your Forward STAR data. Once an allotment has been booked through a reservation and is being deducted from your inventory, then it should be included. ...
(E) How long will STR legacy reports continue?
Until you have been upgraded to CoStar, there is no timeline for a change with the reports you receive. Once you are in the new product, there will be a 30-day overlap period when STAR, Bandwidth, RPM, etc. are still delivered as legacy reports. Corporate Reports, Da...
(C) Are training resources available?
All training is automated throughout the software. Users have confirmed the ease of use, helpful nature of guides and tutorials, and an overwhelmingly positive product experience. In addition to product demos with your STR representative, we also recommend our webina...
(N) Is the STAR Report going away?
No. The STAR Report and Competitive Sets remain a staple of our offering. We have just moved that functionality into the more secure and interactive setting that is the CoStar product. STAR Reports are available for download within the Benchmark feature of CoStar. ...
How does STR forecast markets?
STR’s Market Forecasts are created in partnership with leading forecasting company, Tourism Economics. Our historic market data, market event information, and both general and local economic indicators, are combined to predict the behavior of the hotels in each marke...
How to I report Rooms Revenue figures?
Included in Rooms Revenue figures: ‘no-shows’, surcharges and service charges (property acting as principal), partial day and ‘day use’ revenue, pet or smoking rooms, early/late departure fees, rollaway bed/crib rental Excluded from Rooms Revenue figures: Resort fees...