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Glossary

Soft brand Hotels

What is a soft brand hotel? A soft brand is an affiliation between an independent hotel and a hotel chain which can provide hotel operators with lower costs and added flexibility when compared with traditional franchise agreements. The arrangement allows independent...

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Glossary

Spa

A spa is a facility within a hotel that offers various wellness and beauty treatments to guests. These treatments may include massages, facials, body wraps, and other therapeutic services. The spa is designed to provide a relaxing and rejuvenating experience for gues...

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Glossary

STAR availability

Setting that shows data online, based on the dSTAR Report. Shows the subject property's reported adjusted or full availability, versus the full availability of the competitive set and industry segment. 

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Glossary

STR ID #

STR's proprietary numbering system. Each hotel in the STR database has a unique STR Number. This also is known as an STR Code or Census ID.

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Glossary

Submarket

Geographic area that is a subset of a market (i.e., Waikiki, HI in the Oahu Island, HI market). See Market.

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Glossary

Submarket class

Properties located in a specific submarket and STR class segment (i.e., Waikiki, HI Upper Upscale Class).

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Glossary

Submarket collapsed class

Properties located in a specific submarket and STR collapsed class segment (i.e., Waikiki, HI Upscale / Upper Midscale classes).  

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Glossary

Submarket collapsed scale

Properties located in a specified submarket and STR collapsed scale segment (i.e., Waikiki, HI Midscale includes Upper Midscale & Midscale chain scales).

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Glossary

Submarket scale

Properties located in a specific submarket and STR scale segment (i.e., Times Square Area Luxury Chains). See Market Tract Scale.  

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Glossary

Supply (rooms available)

Number of rooms in a hotel or set of hotels multiplied by the number of days in a specified time period. Refer to Data Reporting Guidelines for more specific application.  Example: 100 rooms in subject hotel x 31 days in the month = Room Supply of 3,100 for the...

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Glossary

This year vs. last year

Amount of growth - positive, negative or flat - this period versus the same period last year. Calculated as ((TY-LY)/LY)*100.

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Glossary

Timeshare

Property that typically is a resort condominium unit, in which multiple parties hold property use rights, and each timeshare owner is allotted a period of time when the property may be used.

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