Soft brand Hotels
What is a soft brand hotel? A soft brand is an affiliation between an independent hotel and a hotel chain which can provide hotel operators with lower costs and added flexibility when compared with traditional franchise agreements. The arrangement allows independent...
Spa
A spa is a facility within a hotel that offers various wellness and beauty treatments to guests. These treatments may include massages, facials, body wraps, and other therapeutic services. The spa is designed to provide a relaxing and rejuvenating experience for gues...
STAR availability
Setting that shows data online, based on the dSTAR Report. Shows the subject property's reported adjusted or full availability, versus the full availability of the competitive set and industry segment.
STR ID #
STR's proprietary numbering system. Each hotel in the STR database has a unique STR Number. This also is known as an STR Code or Census ID.
Submarket
Geographic area that is a subset of a market (i.e., Waikiki, HI in the Oahu Island, HI market). See Market.
Submarket class
Properties located in a specific submarket and STR class segment (i.e., Waikiki, HI Upper Upscale Class).
Submarket collapsed class
Properties located in a specific submarket and STR collapsed class segment (i.e., Waikiki, HI Upscale / Upper Midscale classes).
Submarket collapsed scale
Properties located in a specified submarket and STR collapsed scale segment (i.e., Waikiki, HI Midscale includes Upper Midscale & Midscale chain scales).
Submarket scale
Properties located in a specific submarket and STR scale segment (i.e., Times Square Area Luxury Chains). See Market Tract Scale.
Supply (rooms available)
Number of rooms in a hotel or set of hotels multiplied by the number of days in a specified time period. Refer to Data Reporting Guidelines for more specific application. Example: 100 rooms in subject hotel x 31 days in the month = Room Supply of 3,100 for the...
This year vs. last year
Amount of growth - positive, negative or flat - this period versus the same period last year. Calculated as ((TY-LY)/LY)*100.
Timeshare
Property that typically is a resort condominium unit, in which multiple parties hold property use rights, and each timeshare owner is allotted a period of time when the property may be used.