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The COVID-19 pandemic has put the hospitality industry’s resilience to the ultimate test, and the Benelux region has been no exception. And as COVID-19 mitigation efforts were extended over the following months, so too were the losses in hotel performance.

Now more than ever, data is crucial. We have compiled a brief manual on six practical ways benchmarking can support your hotel’s revenue recovery.

During a recent webinar on the impacts of COVID-19 on European hotels, STR Managing Director Robin Rossmann drew on his experience at Deloitte and shared with viewers an important practical application of benchmarking.

Beyoncé claimed the throne with the highest-grossing tour by a solo female artist. How did that translate to hotel performance? Let's just say some of the metrics were "heated" in some stops, but the impact was more “unique” by market. Learn which stop...

A categorization of chain-affiliated and independent hotels. The class for a chain-affiliated hotel is the same as its Chain Scale. An independent hotel is assigned a class based on its ADR, relative to that of the chain hotels in their geographic proximity. The clas...

We've analyzed six recent hospitality trends and discussed if they might continue into 2020, read the full story here.

Video: U.S. performance results for March and Q1 2020

Download the slides for the STR presentation at AHICE, 8th September 2020

Discover insights into the U.S. pipeline, including where certain chain scales, brands and markets stand with this short, 6-minute video.

Ed Sheeran, André Rieu, Queen + Adam Lambert…they are all playing a role in lifting Belfast’s hotel bookings in the coming months.

Even as we get deeper into 2021, indexing is a more actionable recovery measurement than traditional year-over-year comparisons. Do you have questions on how to do that? Find out more.