Class
A categorization of chain-affiliated and independent hotels. The class for a chain-affiliated hotel is the same as its Chain Scale. An independent hotel is assigned a class based on its ADR, relative to that of the chain hotels in their geographic proximity. The clas...
Collapsed scale
Combined chain scales that form a single segment. The collapsed scale segments are: Upscale Chains – includes Luxury, Upper Upscale and Upscale chains Midscale Chains – includes Upper Midscale and Midscale chains Economy Chains – includes Economy chains Indepen...
Market scale
Properties located in a specified market and Chain Scale segment (i.e., Waikiki, HI Luxury Chains).
Submarket scale
Properties located in a specific submarket and STR scale segment (i.e., Times Square Area Luxury Chains). See Market Tract Scale.
Hotel performance standouts during Beyonce’s world tour
Beyoncé claimed the throne with the highest-grossing tour by a solo female artist. How did that translate to hotel performance? Let's just say some of the metrics were "heated" in some stops, but the impact was more “unique” by market. Learn which stop...
Benelux continues to climb from pandemic lows
The COVID-19 pandemic has put the hospitality industry’s resilience to the ultimate test, and the Benelux region has been no exception. And as COVID-19 mitigation efforts were extended over the following months, so too were the losses in hotel performance.
Six ways benchmarking can support post-pandemic recovery
Now more than ever, data is crucial. We have compiled a brief manual on six practical ways benchmarking can support your hotel’s revenue recovery.
Benchmarking can help restructure debt, avoid closures
During a recent webinar on the impacts of COVID-19 on European hotels, STR Managing Director Robin Rossmann drew on his experience at Deloitte and shared with viewers an important practical application of benchmarking.
STR presentation slides during AHICE, 8th September 2020
Download the slides for the STR presentation at AHICE, 8th September 2020
Video: A deep dive into the U.S. pipeline - September 2020
Discover insights into the U.S. pipeline, including where certain chain scales, brands and markets stand with this short, 6-minute video.
Current trends in hospitality with 2020 on the horizon
We've analyzed six recent hospitality trends and discussed if they might continue into 2020, read the full story here.
Video: U.S. performance results for March and Q1 2020
Video: U.S. performance results for March and Q1 2020