As 2022 moves further into spring and the summer months draw nearer, many markets around the world are seeing pent-up travel demand bolstering their hotel occupancy on the books. A good example can be found in Belfast, where the growing desire to travel and a variety of big-name events are leading to a positive performance outlook for hotels in Northern Ireland’s capital.
This latest update from STR’s Forward STAR shows the many ups Belfast hoteliers can expect in the next year.
May is busy with music
When examining Belfast’s forward occupancy, we see how two world-renowned performers, each appealing to very different audiences, are helping to attract a plethora of overnight guests to the city. On 12-13 May, the capital city acts as host to Ed Sheeran as he delivers his “+ - = ÷ x Tour” to what is expected to be a sold-out Boucher Playing Fields. The English singer/songwriter’s impending arrival is causing future occupancy levels to reach 84% on his opening night in Belfast followed by 87% on 13 May.
Also, likely to be contributing to these occupancy levels, is the arrival of Dutch maestro André Rieu and his Johann Strauss Orchestra, also performing on 13 May.
Later in the month, on 28 May, it is the arrival of Queen + Adam Lambert on the SSE Arena stage that is causing demand to rise. Occupancy on the books for the night of the show is already sitting at 83%.