Indexing: Simple and important in today's hotel benchmarking
Even as we get deeper into 2021, indexing is a more actionable recovery measurement than traditional year-over-year comparisons. Do you have questions on how to do that? Find out more.
Roundtable Discussion | Challenges and Opportunities of Mainland China’s Economy in Summer
On 2 July 2021, STR held the second Chinese webinar in 2021. This transcript was initially in Chinese and translated into English.
Chengdu hotel market performance recovery
In 2020, Chengdu's hospitality industry accounted for 65.7% of GDP, contributing 52.2% to the city's economic growth and significantly increasing its contribution to the development of energy levels and economies.
Tourism After Lockdown: Temperature Check on Travel
Continued pandemic-related barriers to travel, such as quarantine risks and testing, coupled with enduring concerns about infection are hampering a return to pre-pandemic travel behavior. Find out more in our new Tourism After Lockdown series.
U.S. Market Recovery Monitor - 31 July 2021
For a third consecutive week, occupancy remained above 70% (25-31 July 2021), but that was down from the pandemic-era high (71.4%) achieved in the previous week. While occupancy slipped, average daily rate (ADR) advanced to yet another record high (US$143) on a nomin...
China Hotel Performance Update
All key markets in China showed June 2021 increases in hotel occupancy and average daily rate (ADR) compared to the same period last year, except for Guangzhou and Shenzhen.
Virtual Student Market Competition
Virtual Student Market Competition, Virtual Student Market Competition banner Student teams will analyze various types of hotel and tourism data. Teams will then deliver a professional-quality presentation based on their finding “The STR Student Market S...
U.S. Market Recovery Monitor - 7 August 2021
Amid increased COVID cases, the rise of the Delta variant, and the return of in-person schooling, U.S. weekly hotel room demand dropped for a second consecutive week. The decrease in demand caused occupancy to fall to 68.0% for the week (1-7 August).
Asia Pacific: Hotel performance ups and downs
The Asia Pacific region has seen increasing challenges through the first seven months of 2021, with situation varying greatly by country.
Tourism After Lockdown: Current Travel Barriers
Travel barriers continue to influence travelers’ decisions not to book or undertake an overnight trip. How have these barriers impacted tourism decision making since our previous travel barriers article?
A quick overview of China’s July hotel performance
With the help of summer vacation, Mainland China’s overall hotel occupancy rate showed a good upward trend in July, with the second and third week of the month reaching 2019 levels.
U.S. Market Recovery Monitor - 14 August 2021
U.S. occupancy fell for a third consecutive week, dropping by more than two points to 65.7% during 8-14 August 2021. Further, weekly occupancy was down more than five points when compared with the week of 24 July 2021.