Using business on the books in a complete benchmarking approach
Directly-sourced forward booking data empowers key roles within the hospitality industry to complete their strategy with powerful intel into the future. Learn about the Forward STAR metrics, applications of the data and how forward-looking data fits within a comprehe...
Market collapsed class
Properties located in a specific market and STR collapsed class segment (i.e., Nashville, TN Luxury / Upper Upscale classes).
Market collapsed scale
Properties located in a specific market and STR collapsed scale segment (i.e., Nashville, TN Upscale includes Luxury, Upper Upscale, Upscale chain scales).
Submarket collapsed class
Properties located in a specific submarket and STR collapsed class segment (i.e., Waikiki, HI Upscale / Upper Midscale classes).
Submarket collapsed scale
Properties located in a specified submarket and STR collapsed scale segment (i.e., Waikiki, HI Midscale includes Upper Midscale & Midscale chain scales).
The role of profitability data in a comprehensive hotel benchmarking experience
Access superior hotel benchmarking with our detailed guide to hotel profitability. Discover how consistent financial information can drive smarter decisions, improve revenue, and drive operational efficiencies.
Europe’s summer season is at stake, can it be salvaged?
July and August are two of Europe’s most important months for hotels with travellers spread across the continent on summer holidays. However, it is no secret that summer looks much different this time around for Europe due to the global impact of the COVID-19 pandemi...
How is the “second wave” affecting hotel performance in Belgium?
Belgium, saw a 23.3% occupancy level for the week ending 23 August after posting a 24.6% occupancy for the week ending 16 August. Now the focus is whether this second-wave impact will extend into the coming months.
STR, MAH partner to advance data benchmarking for Malaysian hotels
STR, a global data benchmarking and analytics specialist, has partnered with the Malaysian Association of Hotels (MAH), a national hotel association that represents the industry with more than a thousand members throughout the country.
The role of profitability data in a comprehensive hotel benchmarking experience
Discover another level of hotel benchmarking with our in-depth guide on hotel profitability. Learn how consistent financial insights can drive smarter decisions, boost revenue, and create operational efficiencies.
Webinar Recording: COVID-19 impact on Europe hotel performance - 10 September 2020
Webinar Recording: COVID-19 impact on Europe hotel performance - 10 September 2020
Webinar Recording: COVID-19 impact on Benelux hotel performance - 30 July
Webinar Recording: COVID-19 impact on Benelux hotel performance - 30 July