Songkran brings temporary joy to hotels and travelers
One of Thailand’s most important celebrations each year, Songkran provided a modest impact on hotel performance during the festive period in 2021.
COVID-19 webinar summary: 5 key points on Europe hotel performance, 30 April
On 30 April, we analyzed hotel performance in Europe amid the COVID-19 pandemic. Read our summary with five key points here.
Tourism After Lockdown: Shifting preferences by accommodation types
Short-term rentals, with their contained amenities and detached spaces, have become more appealing during the pandemic. Find out more in this latest Tourism After Lockdown piece on traveler preferences toward accommodation types.
U.S. Market Recovery Monitor - 1 May 2021
For a third week, U.S. hotel occupancy remained just above 57% and 54% on a TRI basis, which accounts for temporarily closed hotels. Room demand fell slightly with the weekly level staying above 21 million for a seventh consecutive week.
Window of Opportunity: Analyzing Shifts in Booking Trends
How has the pandemic impacted booking windows? What do hotels need to consider when competing for short-lead transient business?
Window of Opportunity: Analyzing Current Volatility and Consumer Confidence
When will customers have the confidence to book 12 months in advance? When will events return with notable capacities? In this latest article, we use forward-looking data to analyze two of the major contributing factors to the reduction of booking windows: volatility...
U.K. occupancy-ADR correlation
How does ADR in U.K. markets correlate with specific occupancy ranges? We answer that question from a pre-pandemic perspective to set the stage for the reopening of hospitality in the country. Read more.
Singapore Q1 2021 hotel performance update
Singapore hotels posted higher Saturday hotel rates in March—at levels not seen since December 2020. Moving forward, we expect ADR to continue a slow climb, as more high-end hotels have stopped taking quarantine guests at low rates and allotment of 100% occupancy. ...
Tourism After Lockdown: Guest Expectations Today and Tomorrow
Cancellation policies have become much more important in the consumer booking process—30% of respondents in our recent research cited this as a main factor in securing accommodation. Find out more in this latest Tourism After Lockdown piece on guest expectations toda...
Ramadan and Eid al-Fitr impact on Middle East hotel occupancy
The Ramadan and Eid al-Fitr impacts on hotel occupancy look a bit different this year, but the latter may be a bright spot for some markets. An analysis of historical and future data will explain.
U.S. Market Recovery Monitor - 8 May 2021
The occupancy doldrums remained in place with U.S. occupancy falling to an eight-week low (56.7%) during 2-8 May 2021. Using STR’s TRI methodology, which considers hotels that are temporarily closed, occupancy dropped to 54.2%.
Montreal’s forward-looking data not reflecting much optimism at the moment
Montreal hoteliers had one future bookings spike on their calendar. That disappeared when the Canadian Grand Prix was officially moved. Read more about the market’s struggles amid indefinite lockdown in this latest Forward STAR piece.