How to write a market research brief?
At the STR Tourism and Consumer Insights department, we are frequently asked for quotes and proposals from companies that require market research services. In most cases, however, we need to clarify a few specifics before we can outline an approach and costs.
Smartwatch unlikely to cause the next mobile revolution
Our research shows that marketers and app-developers better refrain from investing too much in the wearable device: unless they serve a niche market.
Growth in leisure expenditure for holidays, but shrinking spend in drinking out sector
According to recent findings from the UNWTO World Tourism Barometer, international tourism arrivals grew by an impressive 7% in 2017, with Africa and Europe seeing the highest growth at 8% each.
Airports dominate the air travel shopping spend, but there are opportunities for airlines to exploit
STR’s tourism research team, Tourism Consumer Insights, set out to gauge shopping behaviour both in-flight and at the airport among STR’s Traveller Panel – a proprietary research community of engaged global travellers.
Tourism Tax: A blessing or a curse
Tourism taxes are not new, but are seeing growing use across the world with 16 destinations in Europe now utilising them in some form.
Consumer Travel Insights 2018 by STR
Now in its second year, STR‘s Consumer Travel Insights (CTI) report series provides in-depth research into the complete traveler journey, from planning a holiday start to finish, to how the traveler’s money was spent in a destination.
Formula 1 races are shifting hotel performance into high gear in 2024
Set on a global stage, Formula 1 spans across multiple continents, with 12 of the 24 races so far this year having taken place on F1’s biggest ever calendar.
STR Weekly Insights: 21-27 July 2024
Countries/markets mentioned: United States: Atlanta, Chicago, Denver, Detroit, Las Vegas, Los Angeles, Miami, Minneapolis, New Orleans, Philadelphia, San Diego and San Francisco; Global: France (Île-de-France, Paris), United Kingdom (London)
Smaller markets scored big during Euros
The second-most watched football tournament in the world, the UEFA European Football Championship, which is held every four years, returned to the global stage from 14 June through 14 July. This year, Germany hosted the tournament – the first it has staged since the ...
STR Weekly Insights: 4-10 August 2024
Countries/markets mentioned: United States: Atlanta, Boston, Chicago, Denver, Houston, Las Vegas, New Orleans, New York City, Oahu, Anaheim (Orange County); Global: China (Shenzhen), France (Île-de-France, Paris)