China Hotel Performance Update
All key markets in China showed June 2021 increases in hotel occupancy and average daily rate (ADR) compared to the same period last year, except for Guangzhou and Shenzhen.
Virtual Student Market Competition
Virtual Student Market Competition, Virtual Student Market Competition banner Student teams will analyze various types of hotel and tourism data. Teams will then deliver a professional-quality presentation based on their finding “The STR Student Market S...
U.S. Market Recovery Monitor - 7 August 2021
Amid increased COVID cases, the rise of the Delta variant, and the return of in-person schooling, U.S. weekly hotel room demand dropped for a second consecutive week. The decrease in demand caused occupancy to fall to 68.0% for the week (1-7 August).
Asia Pacific: Hotel performance ups and downs
The Asia Pacific region has seen increasing challenges through the first seven months of 2021, with situation varying greatly by country.
Tourism After Lockdown: Current Travel Barriers
Travel barriers continue to influence travelers’ decisions not to book or undertake an overnight trip. How have these barriers impacted tourism decision making since our previous travel barriers article?
A quick overview of China’s July hotel performance
With the help of summer vacation, Mainland China’s overall hotel occupancy rate showed a good upward trend in July, with the second and third week of the month reaching 2019 levels.
U.S. Market Recovery Monitor - 14 August 2021
U.S. occupancy fell for a third consecutive week, dropping by more than two points to 65.7% during 8-14 August 2021. Further, weekly occupancy was down more than five points when compared with the week of 24 July 2021.
Video: U.S. performance results for July 2021 & forecast
U.S. performance results for July 2021 and forecast
U.S. Market Recovery Monitor - 21 August 2021
Weekly demand was lower in 71% of 166 U.S. markets, but the index to 2019 didn’t dip much. Read more in the latest MRM.
India’s different, second recovery
India’s progressive approach to vaccinations has led to an increase in travelers and hotel demand, especially in the leisure segment. Beyond the noticeable improvement, however, the country is showing a different trend in which markets are regaining occupancy.
Tourism After Lockdown: A new standard of accommodation preferences?
In this recent wave of research, conducted using our Traveler Panel, STR sought to find out if the accommodation preference changes seen in previous research were still evident, despite significant vaccination progress in many countries.
COVID-19 webinar summary: 5 key points on Asia Pacific hotel performance, 26 August
On 26 August, we analyzed hotel performance in Asia Pacific amid the COVID-19 pandemic. Read our summary with five key points here.