(H) I am a Benchmarking client. Does this update mean I will be working with different people?
No. The same leadership, sales teams, account managers and client support specialists you know from STR remain dedicated to your product experience.
Benchmarking
Benchmarking is the process of comparing and analyzing your property or portfolio's performance against the competition. The benchmarking process draws on our robust historical data to provide you with a better understanding of the market and context in which you ope...
(A) Is STR Benchmarking still a separate product?
No. CoStar is our product. Benchmark is a premium feature of that product available only to hotel data providers that subscribe with STR.
How can my hotel participate with STR?
If you are affiliated with a chain, please contact your corporate office, because many major chains, management and ownership companies have made provisions for their hotels to participate. If your chain does not participate or you are an independent hotel, pl...
Bed & Breakfast (B&B/inn)
Independently owned and operated properties that typically include breakfast in the room rates, 20 rooms or fewer and a resident/owner innkeeper.
Food & Beverage (F&B) revenue
Revenue derived from the sale of food, beverage and non-consumable goods and services sold by a property’s food and beverage department. Refer to Data Reporting Guidelines for more specific application (HOST & P&L).
Best Available Rate (BAR)
BAR rate stands for Best Available Rate and refers to the lowest rate offered by a hotel for a particular room type on a given day. This rate is typically available to any guest who books directly with the hotel, either online or over the phone. The BAR may fluctuate...
(K) Why is STR moving clients to one product?
Our product offering was developed and expanded to meet the evolving needs of our industry. We have made a substantial investment in a transformative Benchmark feature, which unlocks tremendous potential for our clients and positions us to scale product through new f...
STR: U.S. Q3 2020 hotel performance
The U.S. hotel industry reported its lowest third-quarter occupancy level on record, according to Q3 2020 data from STR.
STR: Canada Q3 2020 hotel performance
The Canadian hotel industry saw higher performance from the previous quarter, but at overall low levels, according to Q3 2020 data from STR.
STR: Canada Q2 2020 hotel performance
Due to the impact of the COVID-19 pandemic, the Canadian hotel industry reported all-time lows in the three key performance metrics during Q2 2020, according to data from STR.
STR: Europe hotel performance for 2020
Europe’s hotel industry reported all-time lows in occupancy and revenue per available room (RevPAR), according to STR’s year-end 2020 data.