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Why benchmarking?    Remove the guess work. Forget about speculation. Confidential benchmarking with STR adds the necessary context for determin If you would like to learn more, please request a demo., https://go.str.com/l/934883/2024-11-13/617p7r...

U.S. election impacts hotel performance, reverse chain scale bifurcation, and double-digit global RevPAR gains, again.

This deep dive into the DACH region explores current 2024 performance, with a look at independents vs. brands, day-of-week patterns, occupancy on the books, and more.

The level of global markets with RevPAR growth jumped to 84%. Mediterranean and Japanese hotel markets highlighted the leaderboard, while growth lags in most Chinese markets.

Two significant changes will impact travel in the U.S. this holiday season.

Calendar shifts flattened hotel performance, group demand returned, exceeding 2019 levels; Taylor Swift arrived in Canada, and double-digit RevPAR gains (again).

Revised Market Forecasts from STR and Tourism Economics are now available. View the full global travel and macroeconomic assumptions that went into this quarter's reports.

In the U.S., it costs about $9 more to staff a hotel room than in 2023. While rooms labor makes up the highest portion of labor expenses, the increase in F&B labor costs is driving most of that growth.

Thanksgiving shift produced net positive for the last two weeks in November, second-highest Thanksgiving week demand on record, hurricane-affected markets continued to see increases, group demand soared then plummeted because of the calendar shift, and non-stop globa...

U.S. hotel conversion activity continues to trend below the long-term average of the 20-year period ending 2019.

Hurricane-affected markets continued to see increases; U.S. group demand unstoppable; robust global growth continued for the ninth consecutive week.

Taylor Swift said, “so long, London,” and made her way back to North America for her final leg of the Eras Tour.