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Philip Wooller is Area Director –Middle East and Africa for STR. Based in Dubai, Philip is responsible for STR’s expansion throughout Middle East & Africa. In addition to developing the range and depth of hospitality data, Philip also works closely with owners, operators, consultants and investors. He has spent many years in hospitality in both Europe and the Middle East, and his career combines the unique blend of senior positions in hotel operations and management, sales, marketing, and revenue management in a variety of branded and independent hotels.