Robin Rossmann leads STR’s operations across the Europe, Middle East, Africa, Asia Pacific and Central and South America regions. He is focused on continuing to improve the way STR provides the hotel industry with robust and insightful performance benchmarking that enables stakeholders to make better decisions. Prior to STR, Robin was a Senior Director in Deloitte’s Global Hospitality Advisory Team in London. During his 13 years with Deloitte, he advised leading hotel brands, operators, investors and lenders in most major global markets. His wide range of experience includes advising on hotel strategy, business planning, investment appraisal, market reviews, financial and commercial due diligence, IPOs, debt advisory, valuation, financial assurance, controls improvement and risk management.