Vail Ross is responsible for the overall coordination, functional management and leadership of the business development and marketing strategies for STR. She is often featured as a guest speaker at international, national, regional and state conferences. Vail is the past chair for the AH&LA Women In Lodging (WIL) Executive Council and the HSMAI Foundation Board of Directors. Currently an active member of the Destinations International Foundation Board of Directors, HSMAI Las Vegas Advisory Board, Greater Nashville Hospitality Association Board of Directors, and the Margaret Maddox YMCA of Nashville. She was the recipient of the 2013 American Hotel & Lodging Association John Whitaker Award.