Analysis by Isaac Collazo
All financial figures in U.S. dollar constant currency.
Highlights
- Rosh Hashanah calendar shift further softens U.S. RevPAR comp
- U.S. Top 25 Markets impacted the most, especially Group hotels
- Long Island (Ryder Cup) saw the nation’s highest lift
- September U.S. RevPAR trending toward moderately negative territory
- Global RevPAR also softened but remained positive
- Canada reported an off week
- Most markets down in China ahead of Golden Week
Early in the week Rosh Hashanah observance drops occupancy
U.S. revenue per available room (RevPAR) fell 6.6% in the week ending 27 September 2025. The decrease was mostly due to declining occupancy, down 2.8 percentage points (ppts) but was worsened by a 2.5% retreat in average daily rate (ADR). Occupancy has declined for the past 14 consecutive weeks, the longest such streak since the end of the pandemic. Further, since April, weekly occupancy has only increased twice.
The softness in this week’s results was anticipated due to the movement of the Rosh Hashanah observance that began on Monday and ended Wednesday. Not surprisingly, the largest RevPAR declines were seen on Monday (-12.4%) and Tuesday (-11.4%), with a lesser decrease on Wednesday (-8.4%). The declines, however, continued through the weekend (-1.4%).