Data Insights Blog

As optimism and recovery ramp up, the hotel industry continues to turn to the data benchmarking experts at STR for global performance insights and actionable analyses. We understand our role in providing the solutions needed to help the industry operate through this next phase of the pandemic.

How does ADR in U.K. markets correlate with specific occupancy ranges? We answer that question from a pre-pandemic perspective to set the stage for the reopening of hospitality in the country. Read more.

When will customers have the confidence to book 12 months in advance? When will events return with notable capacities? In this latest article, we use forward-looking data to analyze two of the major contributing factors to the reduction of booking windows: volatility and consumer confidence.

How has the pandemic impacted booking windows? What do hotels need to consider when competing for short-lead transient business?

For a third week, U.S. hotel occupancy remained just above 57% and 54% on a TRI basis, which accounts for temporarily closed hotels. Room demand fell slightly with the weekly level staying above 21 million for a seventh consecutive week.

Short-term rentals, with their contained amenities and detached spaces, have become more appealing during the pandemic. Find out more in this latest Tourism After Lockdown piece on traveler preferences toward accommodation types.

On 30 April, we analyzed hotel performance in Europe amid the COVID-19 pandemic. Read our summary with five key points here.

One of Thailand’s most important celebrations each year, Songkran provided a modest impact on hotel performance during the festive period in 2021.

Our latest 51-chart map shows much of the U.S. making gains toward 2019 demand levels. Others in the Northeast and mid-Atlantic regions are showing less progress.

Hotel performance growth appears to be on hold when compared with the solid gains seen during the spring break period. In a week-over-week comparison, U.S. hotel occupancy was flat during 18-24 April at 57.3%.

U.K. performance results - March 2021 and occupancy on the books

Spring Break 2021 didn’t just dive in, it made a cannonball-sized splash for Florida hotels and other U.S. destinations.

What is the sentiment among travelers now that more people are vaccinated and a route out of the pandemic is at least visible? For insights into the topic, we surveyed our Traveler Panel as part of our Tourism After Lockdown series. Read more here.

U.S. performance results for March 2021

As expected, due to the end of the spring break leisure season, U.S. industry recovery came to a pause during the week ending 17 April as demand fell 4% week over week. The good news, room demand remained above 21 million for a fifth consecutive week.

After an auspicious start to its performance recovery, Mumbai’s hotel industry appeared ready to continue setting the trend for urban markets in 2021. However, a second wave of COVID-19 cases has called a temporary halt to the market’s success.

The return of leisure travel has been obvious. We know, however, that full industry recovery hinges on the return of business travel. For insights into the topic, we surveyed our Traveler Panel as part of our Tourism After Lockdown series. Read more here.

One of the largest global celebrations each year is, undoubtably, Chinese New Year. Although the celebration this year (11-17 February 2021) felt different for the country, there was a noticeable impact around hotel performance.

The week of 4-10 April was all about demand. The number of U.S. room nights sold surged to 22 million, which was the most since the start of the pandemic. As a result, occupancy reached 59.7%, also the highest level of the past year.

Effective COVID-safe measures and clear communications by travel brands can do much to reassure consumers and mitigate the impact of these comfort barriers. Learn more about travel barriers in our latest “Tourism After Lockdown” consumer research series to find out more.