Data Insights Blog

Like the rest of the world, STR continues to follow the situation around the COVID-19 outbreak. While the health and wellbeing of so many around the world is the primary focus, we also want to do our best to support our partners and answer as many questions as we can around hotel performance.

Less traveled markets in the U.S. are not too far off from normal seasonal lows. How about business and travel-centric markets? Different story.

Mexico’s hotel industry has been a rather unique case of linear performance recovery. While most countries have seen fluctuations in the metrics, Mexico has been on a steady ascent leading to a November that produced the country’s highest performance levels of the pandemic.

Thailand’s Prime Minister announced that the country would only open to substantial tourism once a vaccine was approved, produced and implemented. Now being a vaccine-dependent country, Thailand will rely heavily on domestic demand in the meantime. So where does that leave hotel performance?

Australia has been much more successful than most countries when it comes to COVID-19 case mitigation. As a result, the country has been able to operate with a greater sense of normalcy.

Bogota’s occupancy levels improved in the months that followed the lifting of Colombia’s lockdown. However, a look ahead courtesy of #ForwardSTAR suggests that momentum is stopping.

In April 2020, as part of the economic damage caused by COVID-19, hotel average daily rate (ADR) in China, Europe, and the United States dropped 40% below pre-pandemic levels. Since that point, rates in all three regions have improved, but hotels in China are much closer to reaching pre-pandemic ADR

U.S. Performance Results for November 2020

On 3 December, we analyzed performance of alternative accommodations amid the COVID-19 pandemic. Read our summary with five key points here.

Undoubtedly, the Caribbean is a popular destination in the international tourist trail. However, the region has long way to go in recovery from the global pandemic.

Many leisure travelers made the most of the early fall, with several popular drive-to vacation spots experiencing an extended leisure-driven performance in September and October 2020.

On 1 December, we analyzed hotel performance in Latin America amid the COVID-19 pandemic. Read our summary with five key points here.

Turkey’s hotel average daily rate (ADR) has grown exponentially in recent months despite the global pandemic depressing rates most everywhere else in the world.

Goa, a market that took some time to initially bounce back, has been building momentum since October with outperforming other leisure markets in the country and demand peaking during the Diwali weekend.

Recovery in the Asia Pacific region demonstrates the importance of domestic travel, as a country’s historic reliance on domestic demand directly impacts its hotel performance today.

After analyzing the pandemic impact on the hotel pipeline in Australia and New Zealand, STR jumps regions to look at the COVID-19 impact on hotel development in the Southern Cone (Chile, Uruguay, and Argentina).

U.K. Performance Results for October 2020 and the Impact of the Second Lockdown

U.S. Performance Results for October 2020 and forecast for 2020/2021

On 1 September, Colombia lifted one of Latin America's longest COVID-19 lockdowns, scrapping most restrictions after more than five months of quarantines. Now the focus is on how much this lockdown will impact hotel performance into the coming months.

The two island countries in the Indian Ocean– the Maldives and Sri Lanka—have witnessed contrasting patterns in hotel performance as a result of the COVID-19 pandemic.