STR: Europe hotel performance for April 2019
Key April takeaways:
- Special events help Vienna break April performance records
- Bucharest performance lifted by EU council events
STR’s sample comprises more than 64,000 hotels and 8.7 million hotel rooms around the globe. Contact firstname.lastname@example.org for additional market data.
23 May 2019
LONDON—Europe’s hotel industry reported mostly positive results in the three key performance metrics during April 2019, according to data from STR.
Euro constant currency, April 2019 vs. April 2018
- Occupancy: -0.3% to 72.0%
- Average daily rate (ADR): +3.3% to EUR110.09
- Revenue per available room (RevPAR): +3.0% to EUR79.29
Local currency, April 2019 vs. April 2018
- Occupancy: +4.8% to 84.6%
- ADR: +20.7% to EUR116.15
- RevPAR: +26.5% to EUR98.29
The absolute occupancy, ADR and RevPAR levels were the highest for any April in STR’s Vienna database. STR analysts attribute a 6.2% rise in demand (room nights sold) to multiple events hosted in the market, such as the European Congress on Leukemia (4-5 April) and the EGU General Assembly 2019 (7-12 April).
- Occupancy: +1.0% to 71.3%
- ADR: +14.5% to RON414.92
- RevPAR: +15.7% to RON295.98
STR analysts tied the performance to several events related to Romania’s EU Council presidency, including the Ministerial conference “Sustainable Tourism – Common Policies of EU Member States” (1-4 April), which led to a 141.5% rise in RevPAR on 4 April.
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. For more information, please visit str.com.