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STR: Europe hotel performance for January 2019

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Key January takeaways:

  • Barcelona posts record January room demand
  • Paris hotel performance hurt by gilets jaunes protests

STR’s sample comprises 63,000 hotels and 8.5 million hotel rooms around the globe. Contact for additional market data.

26 February 2019

LONDON—Europe’s hotel industry reported mostly positive results in the three key performance metrics during January 2019, according to data from STR.

Euro constant currency, January 2019 vs. January 2018


  • Occupancy: -0.1% to 58.1%
  • Average daily rate (ADR): +2.5% to EUR99.56
  • Revenue per available room (RevPAR): +2.4% to EUR57.81

Local currency, January 2019 vs. January 2018

Barcelona, Spain

  • Occupancy: +6.1% to 60.4%
  • ADR: +7.1% to EUR107.75
  • RevPAR: +13.6% to EUR65.08

The market sold more room nights than any other January on record. In addition to solid weekday performance, which correlates with demand in the business travel sector, STR analysts note a significant year-over-year rise in weekend RevPAR that can be linked to strengthening leisure travel and further recovery from the period of declines that followed the Catalan independence referendum of 2017.


  • Occupancy: -5.9% to 65.0%
  • ADR: +7.1% to EUR204.07
  • RevPAR: +0.8% to EUR132.72

STR analysts attribute demand declines in December (-6.5%) and January (-4.2%) to ongoing gilets jaunes protests that began back in November. The 65.0% absolute occupancy level was the lowest for a January in Paris since 2016, when the market was in decline following November 2015 terrorist attacks. Hoteliers in the market have maintained ADR growth to stabilize RevPAR.

About STR
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. For more information, please visit