STR: Europe hotel performance for May 2019
Key May takeaways:
- Events calendar helps Berlin break May performance records
- Bratislava rates reach May peak thanks to IIHF World Championship
STR’s sample comprises more than 65,000 hotels and 8.8 million hotel rooms around the globe. Contact firstname.lastname@example.org for additional market data.
25 June 2019
LONDON—Europe’s hotel industry reported positive results in the three key performance metrics during May 2019, according to data from STR.
Euro constant currency, May 2019 vs. May 2018
- Occupancy: +1.4% to 74.9%
- Average daily rate (ADR): +2.9% to EUR116.38
- Revenue per available room (RevPAR): +4.3% to EUR87.22
Local currency, May 2019 vs. May 2018
- Occupancy: +6.9% to 83.6%
- ADR: +8.2% to EUR108.14
- RevPAR: +15.6% to EUR90.37
The occupancy and ADR levels are the highest for any May in STR’s Berlin database. May also marked 12 consecutive months of positive year-over-year demand comparisons in the market. STR analysts note that multiple events helped Berlin push performance levels: Re:publica (6-8 May), Raw Materials Summit (20-22 May), 16th World Congress of the European Association for Palliative Care (23-25 May) and the Berlin E-Prix (25 May).
- Occupancy: +6.9% to 77.9%
- ADR: +83.3% to EUR132.15
- RevPAR: +95.9% to EUR102.95
The ADR level is the highest for any May in STR’s Bratislava database. STR analysts attribute the market’s performance to the IIHF World Championship. Semifinal and championship round games (25-26 May) produced double-digit increases in each of the three key performance metrics: occupancy (+30.7% to 90.6%), ADR (+210.7% to EUR195.25) and RevPAR (+304.5% to EUR176.83).
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. For more information, please visit str.com.