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STR: Preliminary October data for London hotels

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LONDON—STR’s preliminary October 2020 data for London hotels showed relatively flat occupancy compared with the previous month.

Year-over-year declines remained significant. Comparison with October 2019:

  • Occupancy: -66.5% to 29.3%
  • Average daily rate (ADR): -44.8% to GBP89.11
  • Revenue per available room (RevPAR): -81.5% to GBP26.07

Occupancy was up slightly from September (29.2%) but ADR was lower than the GBP93.55 recorded that month.

A deep dive into Europe hotel performance can be found here.

All of STR’s COVID-19 analysis can be found here.

About STR
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit and

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