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STR: U.S. hotel performance for Q3 2019

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HENDERSONVILLE, Tennessee—The U.S. hotel industry reported mostly positive results in the three key performance metrics during Q3 2019, according to data from STR.

In a year-over-year comparison with Q3 2018, the industry posted the following:

  • Occupancy: -0.1% to 70.9%
  • Average daily rate (ADR): +0.8% to US$133.25
  • Revenue per available room (RevPAR): +0.7% to US$94.42

“While RevPAR increased slightly, it was the lowest year-over-year percent change in the metric since the first quarter of 2010, and the first quarter during the current cycle to show an increase in the metric below 1.0%,” said Bobby Bowers, STR’s senior VP of operations. “While demand growth slowed to 1.8%, the industry sold more nights than any other Q3 in history. Keeping in line with that theme, third-quarter room revenue reached $46.5 billion, the highest quarterly room revenue figure in STR’s U.S. database.”   

The industry’s current cycle is now at 115 months (March 2010-present) with year-over-year RevPAR increases in 112 of those months. The three decreases during this run came in September 2018 (-0.3%), June 2019 (-0.4%) and September 2019 (-0.3%).

Among the Top 25 Markets, Phoenix, Arizona, registered the largest jump in RevPAR (+5.3% to US$60.57).

Houston, Texas, experienced the highest rise in occupancy (+4.4% to 62.4%).

Washington, D.C.-Maryland-Virginia, posted the largest lift in ADR (+4.0% to US$148.43).

Two markets matched for the steepest decline in RevPAR: Seattle, Washington (-5.1% to US$154.70), and Miami/Hialeah, Florida (-5.1% to US$101.68).

Seattle reported the largest drop in ADR (-4.0% to US$185.35).

Orlando, Florida, experienced the steepest decrease in occupancy (-5.0% to 69.6%).

A note to editors: All references to STR data and analysis should cite “STR” as the source. Please refrain from citing “STR, Inc.” “Smith Travel Research” or “STR Global” in sourcing.

Additional Performance Data
STR’s world-leading hotel performance sample comprises 66,000 properties and 8.9 million rooms around the globe. Members of the media should refer to the contacts listed below for additional data requests.

About STR
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. For more information, please visit

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