HENDERSONVILLE, Tennessee—U.S. hotel occupancy and average daily rate (ADR) dipped from previous weeks, according to STR‘s latest data through 14 August.
8-14 August 2021 (percentage change from comparable week in 2019*):
- Occupancy: 65.7% (-8.4%)
- Average daily rate (ADR): US$139.18 (+5.9%)
- Revenue per available room (RevPAR): US$91.45 (-3.0%)
While the metrics were down week over week, comparisons with 2019 remained consistent, which is further evidence of seasonality in the data as more schools return to class and leisure demand wanes. Concern around COVID-19 cases also persists.
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