Hotel Destination Report
Measure performance by benchmarking your market against rival destinations.
2024 Global Hotel Profitability Review (2023 Data)
Understand global hotel profitability trends on both macro and micro levels.
How have past Sargassum blooms affected hotel performance?
Hoteliers may face additional headwinds from high levels of Sargassum seaweed blooms. In addition to environmental concerns, Sargassum presents an issue for destinations because its unpleasant smell and presence can discourage beachgoing tourists.
How have past outbreak situations affected U.S. hotel demand?
Amid the ongoing development of the COVID-19 outbreak, we analyzed the impact of SARS and N1H1 (also referred to as 'swine flu') on U.S. hotel demand.
Restrictions, lack of inbound travel have limited Southeast Asia’s hotel performance
Southeast Asia sits at the lower end of recovery compared to other STR-defined subcontinents, exceeding only the gains of Northeastern Asia in terms of occupancy and average daily rate (ADR ) in 2022.
Historical analysis: Rising gas prices have limited impact on U.S. hotel demand
Historical data back to 1990 shows a correlation of .54 between inflation-adjusted gas prices and seasonally adjusted hotel room demand. Read more in this quick analysis on the impact of rising gas prices.
NYC extends lead among the major markets, autumn destinations have been popular as well
Data for the four weeks ending 15 October shows that New York City widened its performance lead over the other large U.S. markets and that leisure travelers flocked to autumn destinations as well as resorts far removed from the path of the hurricane.
Independent Hotel Show London 2023
Our ongoing partnership with the Independent Hotel Show each year is key in boosting the industry’s collective benchmarking efforts, and we are excited to share a report which provides a sampling of STR’s unrivalled data solutions.
Independent Hotel Show London 2024
As the sole event dedicated exclusively to the region’s luxury and boutique hoteliers, the 2024 Independent Hotel Show London serves as a premier thought leadership platform.
London’s Outlook: An Analysis by Hotel Class
When booking a hotel room, guests are considering more factors than ever in deciding which property to call home in their destination. Examining future occupancy levels by class allows for a better understanding of the traveler booking rationale for the upcoming mont...