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A metric that assumes an even distribution of supply, demand and revenue among all properties in a selected group. An index of 100 indicates a property has achieved its fair share.  For example, if a subject hotel’s ADR is $50, and the ADR of its competitive set...

Revenue derived from the sale of food, beverage and non-consumable goods and services sold by a property’s food and beverage department.  Refer to Data Reporting Guidelines for more specific application (HOST & P&L).

A group of independently-owned operations that have been issued a contract to use a specific name and logo, purchased for an annual fee plus “royalties” - usually based on a percentage of sales. Members share benefits like brand-name identity, corporate image adverti...

This setting calculates the results based on the full physical capacity for the subject property, competitive set and industry segment.

Typically Upscale, Upper Upscale and Luxury properties with a wide variety of onsite amenities, such as restaurants, meeting spaces, exercise rooms or spas.

Property with a major focus on casino operations.

Property that includes a golf course amenity as part of its operations. A property does not qualify if it only has privileges on a nearby course.

Typically defined as 10 or more rooms per night, sold pursuant to a signed agreement. Refer to Data Reporting Guidelines for more specific application. This type of data is included in the Segmentation portion of STR’s reports.

A property is voluntarily closed for a period of time (less than one month), typically due to a holiday.

A standard hotel or motel operation.

Hotel classifications are driven primarily by building structure and, secondarily, by service level. Chain management has provided STR with hotel type classifications for a significant number of locations. Hotel types include: All-Inclusive: Property with rooms so...

Measures a hotel’s performance relative to an aggregated grouping of hotels (i.e., competitive set, market or submarket). We utilize indexes to measure performance in three key areas: Occupancy, ADR and RevPAR. An index of 100 means a hotel is capturing a fair share...